Wix vs WordPress: Which Is Better for SEO?

Wix vs WordPress: Which Is Better for SEO?

Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix is powering over 4.5 million websites while WordPress is behind over 28 million websites. The key difference between them is that Wix is a website builder and hosted solution, whereas WordPress is an open-source content management system (CMS) and […]

8 Enterprise SEO Skills That Add Value for Your Team & Career

8 Enterprise SEO Skills That Add Value for Your Team & Career

Keyword research, link building, HTML & CSS – these are all skills that are not directly needed by an enterprise SEO. You are not a jack-of-all-trades. You are not a growth hacker. This is not traditional SEO. In enterprise SEO, you’re likely working with millions of pages, often across multiple websites, for a corporation that […]

How to Optimize for Google Featured Snippets: A 12-Step Guide

How to Optimize for Google Featured Snippets: A 12-Step Guide

It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content. These expanded, descriptive search results appear as a special box prominently displayed at or near the top of the search results page (SERP). Optimizing for featured snippets (FS) can help Google […]

Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old […]

Google On How Long SEO Takes

Google On How Long SEO Takes

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. This is a loaded question, and Mueller even makes a joke at the beginning of the video about refraining from his typical “it depends” response. Here’s Mueller’s answer for how long SEO […]

How Social Media Helps SEO [Final Answer]

How Social Media Helps SEO [Final Answer]

Most businesses know the importance of being active on different social media platforms. However, some might think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts. Social media provides many great benefits on its own but also aids other areas of your digital marketing efforts […]

Research Discovers Insights into Local Search Success

Research Discovers Insights into Local Search Success

New research from RIO SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance. RIO SEO tracked consumer trends across over 200,000 locations in a range of verticals. The report covers these categories. […]

American’s Trust Google More Than Facebook or TikTok

American’s Trust Google More Than Facebook or TikTok

In a world of fake news and misinformation, 1,057 U.S. residents were asked how they feel about social media and search platforms. The recent survey uncovered trust levels in tech companies, which platforms cause concern and opinions regarding tech space developments. SEO Clarity’s survey results might make Google feel like they have the upper hand, […]

71 Mind-Blowing Search Engine Optimization Stats

71 Mind-Blowing Search Engine Optimization Stats

Organic search is arguably the most valuable marketing channel there is. That’s why search engine optimization (SEO) is essential for every brand and business that operates online today. Your company needs SEO. Period. Small. Medium. Large enterprise. Startup. Local business. Global brand. Whenever people enter a query that’s relevant to your website into a search […]

10 Tips for Starting a Business Blog That’s Built to Scale

10 Tips for Starting a Business Blog That’s Built to Scale

No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust. However, brands won’t reap the benefits of business blogging unless you invest the required time and resources to develop […]

Google: Embedded Videos Have Same SEO Value as Uploaded Content

Google: Embedded Videos Have Same SEO Value as Uploaded Content

Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website. This topic came up more than once during the Google Search Central SEO office-hours on January 29. Saidul Hoque, SEO Manager at RealClicks, started by asking a series of questions about video SEO. […]

Your Rankings Have Dropped – 10 Things to Do Now

Your Rankings Have Dropped – 10 Things to Do Now

It’s an SEO horror story – your rankings have dropped. Maybe it’s just a few high ranking pages, or maybe it’s a massive plunge across the board. But either way, your rankings have dropped, and your traffic is down. What do you do now? Fluctuations are inevitable (after all, as Google reminds us, they make […]

17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021

17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021

With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is that we tend to be curious. We geek out over new tools. We love to […]