If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you.
Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business — especially if you’re already plenty profitable.
What do you think? Do you need a website to run a successful business?
This article discusses reasons why having a business website is a wise investment and why you sometimes don’t need a website.
Many business owners ask, “Since I have a small business with a small workforce, and since we don’t sell anything online, do I need a website?”
The answer is YES!
If you have a business, you should have a website to avoid losing business to competitors that already have one.
Furthermore, are you sure you can’t sell your product online? COVID-19 has altered the retail landscape, with millions of shoppers online looking for everything from books to clips to houses to natural gas and more. So while you dither, your competitor has likely seen how effective a website can be for their business.
You definitely don’t want to be left behind.
But you might ask, “Doesn’t my Facebook page count?”
It’s common for businesses to rely on Facebook or other social media platforms as their main advertisement channel. And these channels offer advantages.
For example, they help build a larger audience and even help you carry out market research. However, a Facebook page should not replace your business website. Here are some reasons why.
1. You Don’t Own Your Facebook Page
What happens if, one morning, Facebook decides that it won’t support businesses anymore? If your Facebook page were your sole online presence, all the clients and followers you built would likely disappear.
In fact, not too long ago, Facebook was down globally, causing moments of frenzy.
And while it’s doubtful Facebook will stop supporting businesses, you don’t have any say in the changes Facebook chooses to implement.
However, with your website, you have total control over your websites’ appearance and features.