Google Search Trends Show How Customer Expectations Are Changing
A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability […]
How to Use Digital Marketing Analytics for Growth
Analytics has quickly become the catch-all term used for a variety of different business intelligence activities. More often than not, ‘analytics’ is used to describe the review of statistical and mathematical data that groups, segments, predicts, and scores what scenarios are most likely to happen. In other words, analytics is a predictive tool that can […]
The Beginner’s Guide to Share of Voice
If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even […]
Google Gives 3 Reasons Why FAQ Schema Won’t Show In Search
Is Google Search not showing rich results for your FAQ schema markup? Here are three possible reasons why. Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. This information is shared during the Google Search Central SEO office-hours hangout recorded on January 28. […]
19 Great Landing Page Examples You’ll Want to Copy in 2022
While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey. What is the purpose of a landing page? A landing page offers a prospective customer a resource, such as an ebook […]
11 Proven Tips To Get More Social Media Followers
If you’re serious about growing your social media following, you’ve come to the right place. In 2020, over 3.6 billion people worldwide were using social media, with that number projected to increase to nearly 4.41 billion by 2025. That’s a lot of potential consumers to reach. Your following can not only impact the decision of […]
SiteGround Hosting Outage Over – Site Recoveries Continue
SiteGround web hosting suffered a significant four day outage beginning Monday November 8, 2021. It wasn’t until November 12th that they tweeted that they had resolved the problem. Many customers lost rankings in Google and a significant amount of website traffic as the holiday shopping season fast approaches. Many SiteGround publishers remain upset, largely because […]
Are Companies Seeing Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out
Until recently, many of us have been doing almost everything from home with no immediate hopes of in-person outings. But, this summer — as entire countries reopen — people who’ve been stuck inside are finally breathing a sigh of relief. At the same time, some company leaders are doing the opposite. Why? In past years, […]
12 Facebook Ads Features Every Marketer Should Know
Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can make a world of difference for […]
8 Enterprise SEO Skills That Add Value for Your Team & Career
Keyword research, link building, HTML & CSS – these are all skills that are not directly needed by an enterprise SEO. You are not a jack-of-all-trades. You are not a growth hacker. This is not traditional SEO. In enterprise SEO, you’re likely working with millions of pages, often across multiple websites, for a corporation that […]
5 Things Google Analytics Can’t Tell You & How to Get the Missing Info
Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors your website/app has, what pages receive the most traffic and, if configured, where actions occur. For example, if you want to know how many users […]
Facebook Announces Bulletin – New Monetization Platform for Writers
Facebook announced a new service for writers called Bulletin that will help them engage with, grow and monetize their audience. 100% of subscription revenues go to the creators. Bulletin is a standalone website on Bulletin.com. What is Facebook Bulletin? Bulletin is a set of tools for writers to use to publish a standalone website, process […]
Account-Based Marketing 101: Avoid These First Campaign Mistakes
Looking to level up your digital marketing strategy with account-based marketing (ABM)? The most important goal in launching your first ABM campaign is to show that alignment between your marketing and sales team is helping to drive revenue. If you fail to communicate these alignment wins to your team, you’re going to be in an […]
How to Get a Google Analytics Certification (& Is It Really Worth It?)
Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential. There […]
71 Mind-Blowing Search Engine Optimization Stats
Organic search is arguably the most valuable marketing channel there is. That’s why search engine optimization (SEO) is essential for every brand and business that operates online today. Your company needs SEO. Period. Small. Medium. Large enterprise. Startup. Local business. Global brand. Whenever people enter a query that’s relevant to your website into a search […]
How to Analyze Facebook Data to Understand Your Audience
With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. All of those users generate a lot of data. To help […]
