Is Google Search not showing rich results for your FAQ schema markup? Here are three possible reasons why.
Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results.
This information is shared during the Google Search Central SEO office-hours hangout recorded on January 28.
A question is submitted from a site owner asking why Google isn’t showing rich results for webpages where FAQ schema markup has been implemented.
They note that Google Search Console isn’t showing any technical errors with the markup, and are wondering if there could be non-technical reasons why rich results aren’t showing.
The site owner is concerned this could be an indication that Google doesn’t trust the content on their website.
Could that be the case?
Here’s Mueller’s response, including the three reasons why Google won’t display rich results in SERPs.
Why Is Google Not Showing FAQ Rich Results In Search?
FAQ rich results, like other types of rich results, will only display in Google Search if several conditions are met.
“FAQ rich results are essentially similar to other types of rich results in that we have several levels that we take into account before we show them in the search results.”
Level One: Technically Correct
First, the FAQ markup must be implemented correctly on a technical level.
You can use Search Console to determine if there are any errors with how the markup is applied.
As Mueller says, that’s likely not the case here, as the site owner noted there were no errors found in Search Console.
“On the one hand they need to be technically correct. It sounds like these are technically correct.”