Category: Content Marketing

What is Context Marketing? Why It Matters in 2022 [+Examples]

While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you know what context marketing means or not, I’m willing to bet you want to deliver the right campaigns to the right customers at the […]

10 Great Examples of Welcome Emails to Inspire Your Own Strategy

We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the “make a good first impression” […]

The 9 Goals to Consider When Creating a Marketing Strategy

If someone asks you to list a few marketing goal examples, could you? When many think of marketing, they go to the big flashy examples – like SuperBowl commercials and Spotify’s annual “Wrapped” campaigns. But the truth is, that’s likely the result of months of strategizing. Before you can build your strategy though, you first […]

Best Goal Setting Worksheet to Help You Plan & Achieve

Accomplishing your goals is an incredibly gratifying feeling. However, it can sometimes be challenging to get that feeling, since achieving goals takes time, effort, and a structured process. This is why it’s important to create plans of action for meeting the goals that will help you stay motivated and ensure you’re on the right path. […]

Google Gives 3 Reasons Why FAQ Schema Won’t Show In Search

Is Google Search not showing rich results for your FAQ schema markup? Here are three possible reasons why. Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. This information is shared during the Google Search Central SEO office-hours hangout recorded on January 28. […]

Social Media Sharing Buttons: How & Where To Add Them

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational websites receiving the most social media traffic. One way to drive social media traffic to your website is to encourage your website visitors to share […]

20 Blogging Mistakes to Avoid in 2022, According to HubSpot Bloggers

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer […]

19 Great Landing Page Examples You’ll Want to Copy in 2022

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey. What is the purpose of a landing page? A landing page offers a prospective customer a resource, such as an ebook […]

How To Use Content Marketing For Customer Retention & Loyalty

As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already interested in our products and services. In reality, we should be focused on retaining the customers we do have. But how do you build out […]

Podcast Advertising: 5 Experts Reveal Their Secrets

Are you one of the 7.8 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of four to five podcasts per week. The podcasting industry continues to grow YoY. In fact, […]

Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics

WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites like Sony, Microsoft, TechCrunch, and more. Enterprise businesses require a scalable, credible, and reliable website to earn top domain authority and stay competitive. While many organizations have turned to expensive solutions that often […]

6 Expert Tips For Small Business SEO Strategy In 2022

Are you prepared for small business SEO in 2022? If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in consumer behavior are keeping marketers and SEO pros on their toes. To help SMBs and marketing professionals, we asked our network of experts, “What’s your […]

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me. Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just […]

The Ultimate Guide to Product Marketing in 2021

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the […]

How to Revive an Old Blog Article for SEO

Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content. Timely content focuses on trends, news articles, and pop culture events, while evergreen content stays relevant and provides value for a long time. […]

Best Content Management Software In 2021

Can you imagine how complicated things would be if posting content on your website or social media required you to do your own coding? Many of us wouldn’t even think about blogging or managing digital assets. Fortunately, with content management software, which may also be called a content management system (CMS), managing content is something […]

The Best 18 Online Quiz Makers for Boosting User Engagement in 2021

Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds. Fortunately, there are fun and unique strategies you can implement to engage your audience — and […]

Austria Joins The Google News Showcase

Google News Showcase launched in late 2020 and gives publishers who sign up for the licensing program a new way to share their editorial voice and expertise. And the best part? The program is a way for publishers to be paid for their digital content. There have been disputes between Australia and Google, and France […]

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century. In his column, he states that a […]

19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, I’ll reveal 19 lead magnet […]