Best Content Management Software In 2021

Best Content Management Software In 2021

Can you imagine how complicated things would be if posting content on your website or social media required you to do your own coding? Many of us wouldn’t even think about blogging or managing digital assets. Fortunately, with content management software, which may also be called a content management system (CMS), managing content is something […]

The Best 18 Online Quiz Makers for Boosting User Engagement in 2021

The Best 18 Online Quiz Makers for Boosting User Engagement in 2021

Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds. Fortunately, there are fun and unique strategies you can implement to engage your audience — and […]

Austria Joins The Google News Showcase

Austria Joins The Google News Showcase

Google News Showcase launched in late 2020 and gives publishers who sign up for the licensing program a new way to share their editorial voice and expertise. And the best part? The program is a way for publishers to be paid for their digital content. There have been disputes between Australia and Google, and France […]

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century. In his column, he states that a […]

19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, I’ll reveal 19 lead magnet […]

Facebook Announces Bulletin – New Monetization Platform for Writers

Facebook Announces Bulletin – New Monetization Platform for Writers

Facebook announced a new service for writers called Bulletin that will help them engage with, grow and monetize their audience. 100% of subscription revenues go to the creators. Bulletin is a standalone website on Bulletin.com. What is Facebook Bulletin? Bulletin is a set of tools for writers to use to publish a standalone website, process […]

Account-Based Marketing 101: Avoid These First Campaign Mistakes

Account-Based Marketing 101: Avoid These First Campaign Mistakes

Looking to level up your digital marketing strategy with account-based marketing (ABM)? The most important goal in launching your first ABM campaign is to show that alignment between your marketing and sales team is helping to drive revenue. If you fail to communicate these alignment wins to your team, you’re going to be in an […]

39 Simple Ways to Grow Your Email List

39 Simple Ways to Grow Your Email List

I have some bad news — your email marketing contact database degrades over time. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon an address they only used to fill out forms on websites. As a marketer, it’s your job to make sure you’re […]

Content Marketing for Startups: How to Succeed Even Early On

Content Marketing for Startups: How to Succeed Even Early On

The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is the thing – the bar is higher than ever before. A short blog post without multimedia is not going to do the trick anymore. The […]

A Step-By-Step Guide to Winning at Product-Led Content Marketing

A Step-By-Step Guide to Winning at Product-Led Content Marketing

Let’s talk about generating qualified traffic that is ready for conversion. Understanding Product-Led Growth Product-led growth means that your company’s strategy for finding and converting new leads and customers is focused on your product. Your growth comes from customers loving your product (and talking about it), and not from ebook downloads or white paper views. […]