Best Content Management Software In 2021

Best Content Management Software In 2021

Can you imagine how complicated things would be if posting content on your website or social media required you to do your own coding? Many of us wouldn’t even think about blogging or managing digital assets.

Fortunately, with content management software, which may also be called a content management system (CMS), managing content is something that anyone with basic computer skills can do with great success. You won’t ever need to learn programming languages or any of that complicated backend stuff.

While the good news is that the world is full of content management tools, the bad news is that these tools are not created equal, and sifting the wheat from the chaff can be a challenge if you don’t know what to look for. In this article, I present 10 of the best content management software tools I could find on the market this year.

Content Management System Comparison Criteria

Before I present the best content management tools for marketers and media creators, I will provide details regarding how I evaluate each tool. I will then talk about what features content managers should focus on when selecting a tool for their specific needs. Finally, I will answer some questions content creators often ask about CMS solutions.

The Best Content Management Software List

Here’s a shortlist of the best CMS software:

  1. Webflow
  2. Progress Sitefinity 
  3. HubSpot CMS Hub 
  5. Jahia 
  6. Magnolia CMS
  8. Ceros 
  9. Episerver Content Cloud 
  10. Bynder 

Content Management System Comparison Criteria

What do I look for when I select the best CMS platform? Here’s a summary of my evaluation criteria:

  • User Interface (UI): Content management systems require an organized and highly searchable interface to fulfill their primary objectives: contain, sort, and navigate all your content items (text, image, video, and the rest).
  • Usability: Is it intuitive or easy to learn and master? Does the company offer good tech support, user support, tutorials, and training? In this case, I am looking for a tool that has an excellent support team because I know that when I can’t get support when I need it, my campaigns can be negatively affected, especially if I am a small business selling limited products or services.
  • Integrations: Is the software easy to connect with other tools? Any pre-built integrations? In content management, I believe that the best tools link with email marketing tools, customer support software, a text editor, and other project management tools.
  • Value for $: How appropriate is the price for the features, capabilities, and use case? Is pricing clear, transparent, and flexible?

Content Management Solutions: Key Features

These are the key features I look for when I research tools for digital content management:

  • Easy editor: Considering that things change fast and you always want your content search engine optimization (SEO) to be top-notch, an editor is a must for content creators and bloggers who want to produce high-quality content by keeping things fresh and relevant. I prefer a WYSIWYG (What You See Is What You Get) editor because it allows me to edit the content in a way similar to what it would look like when displayed on my website.
  • Robust metrics: A great web content management system should provide an idea of what is working and what is not. Therefore, I look for a tool that allows me to test different aspects of my website content, telling me which headlines or landing pages attract more traffic and where said traffic is coming from (IP addresses, locations, inbound links).
  • Quality search: I need to be able to search for a particular piece of content on my website with ease when I need it.
  • Simple publishing: The ultimate aim of creating content is that I can publish it. Therefore, I am looking for software that ticks all the boxes for automation, drag-and-drop, customization, templates, and plugins for a smooth publishing process.
  • Format management: I need the software to help me manage document formatting because people will access my content in different ways. Some will access the content in HTML, while others may see it as PDF documents.

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