Category: Social Media

31 Instagram Features, Hacks, & Tips Everyone Should Know About

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known Instagram features, settings, hacks, and search options to help take your Instagram game to the next level. And we’ve compiled them all, here. Whether you’re a recruiter looking to showcase […]

How to Make an Instagram Business Account

Instagram is an undeniably powerful tool for businesses. In fact, 63% of people say Instagram allows them to form meaningful connections with brands, and roughly 80% say Instagram helps them conduct research on a product and ultimately decide whether or not to make a purchase. All of which is to say: If you’re not using […]

The 9 Goals to Consider When Creating a Marketing Strategy

If someone asks you to list a few marketing goal examples, could you? When many think of marketing, they go to the big flashy examples – like SuperBowl commercials and Spotify’s annual “Wrapped” campaigns. But the truth is, that’s likely the result of months of strategizing. Before you can build your strategy though, you first […]

The Beginner’s Guide to Share of Voice

If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even […]

What’s an Instagram Handle? (+4 Ideas to Help Create Your Own)

Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle. You can think of a handle as the address to your Instagram page. It’s also what people search to find you. An effective handle […]

The 20 Best Video Editing Apps for 2022

Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.But like most new strategies, you’ll need to prove its ROI before you get […]

Social Media Sharing Buttons: How & Where To Add Them

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational websites receiving the most social media traffic. One way to drive social media traffic to your website is to encourage your website visitors to share […]

Everything You Need to Know About LinkedIn Retargeting

Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat. Every day, you research items from pet shampoo and carpet cleaner in your personal life to CRM systems and social media […]

Facebook Launches New Tools for Live-Stream Creators, Including Links in Streams and Additional Stream Guests

Facebook’s making a big push ahead of the holidays to maximize opportunities for creators, and help them reach more people during the break period. Today, Facebook has announced a slew of new creator features, including Featured Links in live-stream broadcasts, new ways for creators to interact with fan comments, additional funding for rising stars, guest […]

74 Social Commerce Stats Marketers Should Know in 2021

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or […]

80+ Essential Social Media Marketing Statistics for 2022

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included. Additionally, over the last two decades, it has become one of the primary marketing channels. With over 53% of the world’s population on social media, it’s critical that your business has an effective […]

11 Proven Tips To Get More Social Media Followers

If you’re serious about growing your social media following, you’ve come to the right place. In 2020, over 3.6 billion people worldwide were using social media, with that number projected to increase to nearly 4.41 billion by 2025. That’s a lot of potential consumers to reach. Your following can not only impact the decision of […]

25 Essential Social Media Marketing Apps for Your Smartphone

The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past. Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re lounging at the pool, setting up shop in a café, or working on the front […]

12 Facebook Ads Features Every Marketer Should Know

Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can make a world of difference for […]

Facebook Announces Bulletin – New Monetization Platform for Writers

Facebook announced a new service for writers called Bulletin that will help them engage with, grow and monetize their audience. 100% of subscription revenues go to the creators. Bulletin is a standalone website on Bulletin.com. What is Facebook Bulletin? Bulletin is a set of tools for writers to use to publish a standalone website, process […]

How Social Media Helps SEO [Final Answer]

Most businesses know the importance of being active on different social media platforms. However, some might think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts. Social media provides many great benefits on its own but also aids other areas of your digital marketing efforts […]

Which Social Media Channels Do Consumers Spend the Most Time On? [New Data]

Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently […]

LinkedIn Provides Tips on How to Increase Your Company Page Following

It doesn’t get as much attention as other platforms, but LinkedIn has been steadily growing over the past few years, both in terms of total users and active engagement. Over the last five quarters, LinkedIn has reported record levels of engagement, each quarter, while the platform is now up to 740 million members. Which still […]

3 Important Steps to Take When Your Instagram Account Is Hacked

Your Instagram account has been hacked… now what? This is particularly scary for a business that relies on social media for its marketing efforts and earns traffic from Instagram. Unfortunately, hackers can get into your Instagram account in less than 10 minutes if it is not secured properly. A hacker will commonly do this in […]

What Marketers Need to Know About YouTube Shorts

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and […]