If you’re serious about growing your social media following, you’ve come to the right place.
In 2020, over 3.6 billion people worldwide were using social media, with that number projected to increase to nearly 4.41 billion by 2025.
That’s a lot of potential consumers to reach.
Your following can not only impact the decision of people trying to decide whether or not to follow you, but also social media influencers and other businesses who might be willing to collaborate if you have a strong enough following to make the endeavor worthwhile.
Curating a large following can benefit you and your business even beyond the constraints of any given social media platform. In fact, social sharing sites can help to boost SEO and drive traffic directly to your website.
Seems like a worthwhile investment, right?
These tips are not listed in any particular order. They’re all important, but you may find that certain methods make more sense for your brand and business model.
1. Build A Strong Brand Identity
Whether it’s a certified business or a personal brand, you should still have a cohesive brand identity. This goes far beyond simply slapping a logo into your profile picture and calling it a day.
Your brand’s identity should emanate through every post. Decide on your predominant color scheme, filters, graphic designs, tone, etc. Everything you post and comment on should be a reflection of your brand’s voice. People are drawn to brands that have an identity.
Take, for example, Splat Hair Dye. Since this brand is all about color, it’s no surprise that bright, vibrant colors would be a critical part of their branding.
The unicorn and rainbow emoji in their bio immediately tell you they have a fun, whimsical voice.
And although they rely largely on user-generated content (we’ll get to that point in a minute), the images featured on their Instagram page still feel cohesive to the overall branding.
They also have a link directly to the main website in their bio and created a unique hashtag to encourage engagement (another point we’ll visit shortly).
What is your brand’s voice?
Is it fun and colorful with an upbeat, casual tone? Or is it more serious with a muted color scheme?
Once you make those foundational marketing decisions, you’ll be able to start building a brand that people will recognize.
2. Follow Relevant Accounts
Just like any healthy relationship, there has to be give and take – meaning you’ll gain followers if you’re a follower yourself.
That doesn’t mean an instant follow-back for anyone who likes your account. Think of it more like networking.
Who is posting great content that inspires you? Who might be an influential brand advocate you could partner with down the road?
Some ideas to find relevant accounts you can follow:
- Groups and Communities: Facebook, LinkedIn, Reddit, and other networks allow you to easily find and join groups. While this is a great tool for content ideas and finding new accounts to follow, contributing to these groups can also be a fantastic way to gain exposure for your brand.
- See Who Influencers Are Following: Especially pay attention to influencers who have a positive follow-to-following ratio, meaning they have a lot of followers but are selective about those they choose to follow back. The people they follow are likely to be high quality.
- “Best People to Follow” Lists: These lists are published online for various industries and areas of interest. While they can be great resources, they aren’t always carefully curated, so use caution and vet these potential influencers before you follow them. (Example: Top SEO Experts to Follow)
3. Actively Engage With Your Followers
If you’re on a date and you spend the entire dinner talking about yourself without giving your partner a chance to get a single word into the conversation, chances are you won’t be having a second date.