The 9 Goals to Consider When Creating a Marketing Strategy

The 9 Goals to Consider When Creating a Marketing Strategy

If someone asks you to list a few marketing goal examples, could you? When many think of marketing, they go to the big flashy examples – like SuperBowl commercials and Spotify’s annual “Wrapped” campaigns. But the truth is, that’s likely the result of months of strategizing. Before you can build your strategy though, you first […]

The 20 Best Video Editing Apps for 2022

The 20 Best Video Editing Apps for 2022

Share on LinkedInShare on FacebookShare on TwitterShare on Pinterest Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.But like most new strategies, […]

WordPress Vulnerability in Essential Addons for Elementor

WordPress Vulnerability in Essential Addons for Elementor

Share on LinkedInShare on FacebookShare on TwitterShare on Pinterest 1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks The Essential Addons for Elementor WordPress plugin, with over a million users recently patched multiple vulnerabilities that could have allowed malicious attackers to run arbitrary code on a targeted WordPress website. […]

Social Media Sharing Buttons: How & Where To Add Them

Social Media Sharing Buttons: How & Where To Add Them

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational websites receiving the most social media traffic. One way to drive social media traffic to your website is to encourage your website visitors to share […]

What is User Story Mapping? Steps, Examples + Best Tools Available

What is User Story Mapping? Steps, Examples + Best Tools Available

Picture this: You’re a product owner and your team has a backlog of features to implement. The problem is: Your team is overwhelmed and no one is sure where to start and how to prioritize the tasks. Well, this is where user story mapping can come in handy. Keep reading to learn how user story […]

Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics

Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics

WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites like Sony, Microsoft, TechCrunch, and more. Enterprise businesses require a scalable, credible, and reliable website to earn top domain authority and stay competitive. While many organizations have turned to expensive solutions that often […]

800K WordPress sites still impacted by critical SEO plugin flaw

800K WordPress sites still impacted by critical SEO plugin flaw

Two critical and high severity security vulnerabilities in the highly popular “All in One” SEO WordPress plugin exposed over 3 million websites to takeover attacks. The security flaws discovered and reported by Automattic security researcher Marc Montpas are a critical Authenticated Privilege Escalation bug (CVE-2021-25036) and a high severity Authenticated SQL Injection (CVE-2021-25037). Over 800,000 […]

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me. Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just […]

WordPress Security Plugin Exposes +1 Million Websites

WordPress Security Plugin Exposes +1 Million Websites

Share on LinkedInShare on FacebookShare on TwitterShare on Pinterest The WPS Hide Login WordPress plugin recently patched a vulnerability that exposes users secret login page. The vulnerability allows a malicious hacker to defeat the purpose of the plugin (of hiding the login page), which can exposes the site to an attack for unlocking the password […]

Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not

Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not

If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business […]

Best Content Management Software In 2021

Best Content Management Software In 2021

Can you imagine how complicated things would be if posting content on your website or social media required you to do your own coding? Many of us wouldn’t even think about blogging or managing digital assets. Fortunately, with content management software, which may also be called a content management system (CMS), managing content is something […]

Wix vs WordPress: Which Is Better for SEO?

Wix vs WordPress: Which Is Better for SEO?

Share on LinkedInShare on FacebookShare on TwitterShare on Pinterest Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix is powering over 4.5 million websites while WordPress is behind over 28 million websites. The key difference between them is that Wix is a website builder and hosted solution, whereas […]

19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, I’ll reveal 19 lead magnet […]

Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old […]

39 Simple Ways to Grow Your Email List

39 Simple Ways to Grow Your Email List

Share on LinkedInShare on FacebookShare on TwitterShare on Pinterest I have some bad news — your email marketing contact database degrades over time. Your contacts’ email addresses change as they move from one company to another, opt-out of your email communication, or abandon an address they only used to fill out forms on websites. As […]

80 Things to Check Before, During, and After Launching a Website

80 Things to Check Before, During, and After Launching a Website

Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Like what if you forget to test […]

Why Do People Visit Websites Today?

Why Do People Visit Websites Today?

Back in 2015, Think With Google published four new moments that every marketer should know. They were mainly concerned with mobile use and listed these moments as follows: I-want-to-know moments. This includes searches for news, general knowledge, how to return an item you bought online, etc. I-want-to-go moments. These are searches that are location-specific when […]

9 Exciting eCommerce Design Trends to Inspire Your Online Shop in 2021 [Infographic]

9 Exciting eCommerce Design Trends to Inspire Your Online Shop in 2021 [Infographic]

Are you considering a new eCommerce website for 2021? Want to know the current trends to inspire your eCommerce design? What’s the Host share their trends for 2021 in this infographic. Here’s what makes the list: Modern still life Product as patterned tiles Powerful pastel Brutalist grid Product anatomy Real textures Sculpturesque product photography Ingredient […]

Small Business and Link Building [Infographic]

Share on LinkedInShare on FacebookShare on TwitterShare on Pinterest Do you have a link-building strategy in place as part of your digital marketing plan? You should have – despite the constant evolution of Google’s search algorithm, links remain a key indicator of website quality and trust, both critical factors in dictating where your pages appear […]

How to Optimize Category Pages for Ecommerce with Informational Copy

How to Optimize Category Pages for Ecommerce with Informational Copy

Share on LinkedInShare on FacebookShare on TwitterShare on Pinterest Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products. However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to […]