Small Business and Link Building [Infographic]

Do you have a link-building strategy in place as part of your digital marketing plan?

You should have – despite the constant evolution of Google’s search algorithm, links remain a key indicator of website quality and trust, both critical factors in dictating where your pages appear within relevant Google search results.

Link-building enables you to maximize discoverability, and connect with a wider audience. But as this new study from Buzzstream has found, despite most SMB owners being aware of link-building as a concept, only around 22% of them actually have a link-building strategy and process in place.

It’s worth noting that the sample size here is relatively small – only 612 small business owners in the US. But the data does highlight some significant issues and gaps in digital marketing knowledge. Which, given the events of the last year, and people’s increasing reliance on digital platforms for discovery and shopping, is a concern that smaller operators need to take into account.

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Dion Mitchell (65)

I am a web and data management consultant with a passion for helping clients implement solutions to achieve their goals. With over 20 years of enterprise IT experience, I have become an expert in project management and problem analysis acquired from various roles ranging from business and systems analyst, systems engineer to principal member technical staff for data management and quality.

I am now on a mission to share those best practices with small businesses and entrepreneurs to help them save time, money, and compete with larger businesses.

Top Services:
- Web consulting for small and new businesses looking to increase online brand
- Process automation using a variety of SaaS tools
- Appointment and product-driven business sites

Related Certifications and Certificates:
- Certified Digital Business Consultant - WP Elevation
- Certificate, Business Intelligence - Villanova University
- Certificate, Advanced Project Management - Stanford University
- Certified, Lean Six Sigma Green Belt, Change Acceleration Process (CAP) - General Electric

Degree:
Bachelors, Computer Information Systems - DeVry University

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