We’ve all heard how important it is to make a good first impression.
Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression.
It turns out that the “make a good first impression” principle holds true not only in face-to-face encounters but email interactions as well. The result? The right welcome email goes a long way to connect with potential business contacts or customers.
What is a welcome email?
A welcome email is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
When you send a welcome email to a new blog reader, newsletter subscriber, or customer, you’re making a first impression on behalf of your brand. To help ensure you’re making the best first impression possible, we’ve rounded up some examples of standout welcome emails from brands big and small.
Pro Tip: Use HubSpot’s free email marketing software to easily create a high-quality welcome email sequence like the ones featured below.
As you’ll soon discover, each example below showcases different tactics and strategies for engaging new email subscribers. Let’s dive in.
Email Newsletter Lookbook
The Components of an Impressive Welcome Email
What makes a great welcome email? While there’s no one-size-fits-all format, there are several key components that can help your email stand out from the crowd and connect with your intended audience. These include:
Compelling Subject Lines
The first step in making a great first impression? Make sure recipients actually open your emails. subject lines are critical — opt for short and to the point subjects that make it clear what you’re sending, who it’s from, and why it matters to potential customers.
While the main purpose of welcome emails is to introduce your brand, it’s also critical to add value by providing the next steps for interested customers. A good place to start is by offering links to the great content on your website that will give your customers more context if they’re curious about what you do and how you do it.
Personalization can help your welcome emails stand out from the pack. By providing customized introductory offers on products consumers may want — based on the information they’ve provided or data available on public, social platforms — welcome emails can help drive ongoing interest.