Do you have a link-building strategy in place as part of your digital marketing plan?

You should have - despite the constant evolution of Google's search algorithm, links remain a key indicator of website quality and trust, both critical factors in... read more


Here’s some good news for local marketers! Google is now sharing insights about trending searches in Google Maps, a rare set of search data, which can be of great help.

Previously, local search... read more

No enterprise SEO strategy is complete without plans to build out an engaging and informative blog.

Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust.

However,... read more

Search engines place a high premium on a good click-through rate (CTR).

After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes.

But CTR is important to advertisers, too.

When a user turns to a... read more

Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website.

This topic came up more than once during the Google Search Central SEO office-hours on January 29.

Saidul... read more

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