How to Create a Sensible Social Media Strategy for Your Business

How to Create a Sensible Social Media Strategy for Your Business

Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your […]

9 Exciting eCommerce Design Trends to Inspire Your Online Shop in 2021 [Infographic]

9 Exciting eCommerce Design Trends to Inspire Your Online Shop in 2021 [Infographic]

Are you considering a new eCommerce website for 2021? Want to know the current trends to inspire your eCommerce design? What’s the Host share their trends for 2021 in this infographic. Here’s what makes the list: Modern still life Product as patterned tiles Powerful pastel Brutalist grid Product anatomy Real textures Sculpturesque product photography Ingredient […]

71 Mind-Blowing Search Engine Optimization Stats

71 Mind-Blowing Search Engine Optimization Stats

Organic search is arguably the most valuable marketing channel there is. That’s why search engine optimization (SEO) is essential for every brand and business that operates online today. Your company needs SEO. Period. Small. Medium. Large enterprise. Startup. Local business. Global brand. Whenever people enter a query that’s relevant to your website into a search […]

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy. But as more and more Facebook features change, so does the process of setting up a Page. Don’t waste another day aimlessly poking around on Facebook trying to figure out how to get your […]

Small Business and Link Building [Infographic]

Do you have a link-building strategy in place as part of your digital marketing plan? You should have – despite the constant evolution of Google’s search algorithm, links remain a key indicator of website quality and trust, both critical factors in dictating where your pages appear within relevant Google search results. Link-building enables you to […]

10 Tips for Starting a Business Blog That’s Built to Scale

10 Tips for Starting a Business Blog That’s Built to Scale

No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust. However, brands won’t reap the benefits of business blogging unless you invest the required time and resources to develop […]

What Is Click-Through Rate & Why CTR Is Important

What Is Click-Through Rate & Why CTR Is Important

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. When a user turns to a search engine, they have a question and are looking for an answer. They […]

Google: Embedded Videos Have Same SEO Value as Uploaded Content

Google: Embedded Videos Have Same SEO Value as Uploaded Content

Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website. This topic came up more than once during the Google Search Central SEO office-hours on January 29. Saidul Hoque, SEO Manager at RealClicks, started by asking a series of questions about video SEO. […]

How to Analyze Facebook Data to Understand Your Audience

How to Analyze Facebook Data to Understand Your Audience

With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. All of those users generate a lot of data. To help […]

Your Rankings Have Dropped – 10 Things to Do Now

Your Rankings Have Dropped – 10 Things to Do Now

It’s an SEO horror story – your rankings have dropped. Maybe it’s just a few high ranking pages, or maybe it’s a massive plunge across the board. But either way, your rankings have dropped, and your traffic is down. What do you do now? Fluctuations are inevitable (after all, as Google reminds us, they make […]