Category: Digital Marketing

How To Use Content Marketing For Customer Retention & Loyalty

As marketers, we sometimes get so caught up in attracting new customers that we lose sight of what’s right in front of us – an existing customer base that’s already interested in our products and services. In reality, we should be focused on retaining the customers we do have. But how do you build out […]

Podcast Advertising: 5 Experts Reveal Their Secrets

Are you one of the 7.8 million Americans who commute to work every day? If so, I’m guessing you’ve listened to a podcast or two. You’re not alone. According to Infinite Dial, U.S. podcast audiences listen to an average of four to five podcasts per week. The podcasting industry continues to grow YoY. In fact, […]

What is User Story Mapping? Steps, Examples + Best Tools Available

Picture this: You’re a product owner and your team has a backlog of features to implement. The problem is: Your team is overwhelmed and no one is sure where to start and how to prioritize the tasks. Well, this is where user story mapping can come in handy. Keep reading to learn how user story […]

Enterprise SEO For WordPress: Plugins, Tips & Proven Tactics

WordPress powers 39.5% of the world’s websites. As a leader in digital experiences, WordPress currently runs some of the most prominent websites like Sony, Microsoft, TechCrunch, and more. Enterprise businesses require a scalable, credible, and reliable website to earn top domain authority and stay competitive. While many organizations have turned to expensive solutions that often […]

6 Expert Tips For Small Business SEO Strategy In 2022

Are you prepared for small business SEO in 2022? If you’re still scrambling to formulate a strategy, you’re not alone. The uncertainty of ongoing pandemic-related business interruptions and changes in consumer behavior are keeping marketers and SEO pros on their toes. To help SMBs and marketing professionals, we asked our network of experts, “What’s your […]

800K WordPress sites still impacted by critical SEO plugin flaw

Two critical and high severity security vulnerabilities in the highly popular “All in One” SEO WordPress plugin exposed over 3 million websites to takeover attacks. The security flaws discovered and reported by Automattic security researcher Marc Montpas are a critical Authenticated Privilege Escalation bug (CVE-2021-25036) and a high severity Authenticated SQL Injection (CVE-2021-25037). Over 800,000 […]

How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me. Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just […]

Major Google Algorithm Updates You Need To Know For 2022 Planning

Each year, Google Search algorithms are updated thousands of times to ensure the most relevant, reliable results are listed most prominently. This ongoing commitment to searcher experience and the quality of results has helped Google decrease the number of irrelevant results appearing on a search results page by over 40% over the past five years, […]

How to Perfectly Manage a PPC Campaign [Template]

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales. Properly investing in PPC can result in nearly guaranteed ad placement in […]

The Ultimate Guide to Product Marketing in 2021

During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the […]

Everything You Need to Know About LinkedIn Retargeting

Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat. Every day, you research items from pet shampoo and carpet cleaner in your personal life to CRM systems and social media […]

WordPress Security Plugin Exposes +1 Million Websites

The WPS Hide Login WordPress plugin recently patched a vulnerability that exposes users secret login page. The vulnerability allows a malicious hacker to defeat the purpose of the plugin (of hiding the login page), which can exposes the site to an attack for unlocking the password and login. Essentially, the vulnerability completely defeats the intended […]

Facebook Launches New Tools for Live-Stream Creators, Including Links in Streams and Additional Stream Guests

Facebook’s making a big push ahead of the holidays to maximize opportunities for creators, and help them reach more people during the break period. Today, Facebook has announced a slew of new creator features, including Featured Links in live-stream broadcasts, new ways for creators to interact with fan comments, additional funding for rising stars, guest […]

How to Revive an Old Blog Article for SEO

Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content. Timely content focuses on trends, news articles, and pop culture events, while evergreen content stays relevant and provides value for a long time. […]

Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not

If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant for you. Sure, you understand the need to have some web presence, but you might not believe that an effective website is going to make that big of a difference for your particular business […]

74 Social Commerce Stats Marketers Should Know in 2021

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or […]

80+ Essential Social Media Marketing Statistics for 2022

Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included. Additionally, over the last two decades, it has become one of the primary marketing channels. With over 53% of the world’s population on social media, it’s critical that your business has an effective […]

11 Proven Tips To Get More Social Media Followers

If you’re serious about growing your social media following, you’ve come to the right place. In 2020, over 3.6 billion people worldwide were using social media, with that number projected to increase to nearly 4.41 billion by 2025. That’s a lot of potential consumers to reach. Your following can not only impact the decision of […]

SiteGround Hosting Outage Over – Site Recoveries Continue

SiteGround web hosting suffered a significant four day outage beginning Monday November 8, 2021. It wasn’t until November 12th that they tweeted that they had resolved the problem. Many customers lost rankings in Google and a significant amount of website traffic as the holiday shopping season fast approaches. Many SiteGround publishers remain upset, largely because […]

Best Content Management Software In 2021

Can you imagine how complicated things would be if posting content on your website or social media required you to do your own coding? Many of us wouldn’t even think about blogging or managing digital assets. Fortunately, with content management software, which may also be called a content management system (CMS), managing content is something […]