SiteGround web hosting suffered a significant four day outage beginning Monday November 8, 2021. It wasn’t until November 12th that they tweeted that they had resolved the problem. Many customers lost rankings in Google and a significant amount of website traffic as the holiday shopping season fast approaches.
Many SiteGround publishers remain upset, largely because of the perceived slow pace of recovery from lost Google Search traffic.
A lack of transparency about what caused the problem may have also inspired a sense of frustration and helplessness. It wasn’t until Monday November 15th that SiteGround publicly acknowledged the cause of the widespread hosting outage.
What Caused the SiteGround Problem?
A tweet by SiteGround revealed that the problem was isolated to an issue between Amazon’s Global Accelerator and Google’s crawler.
Amazon Global Accelerator is a service that helps solve network congestion on the Internet to help speed up websites.