Social media is everywhere. For many people, social media is used daily for entertainment, socialization, and even news consumption — myself included.
Additionally, over the last two decades, it has become one of the primary marketing channels.
But, whether you’re pitching a social media campaign to your boss or deciding which social media platform your business should put paid advertising behind, it’s vital you use data to support your efforts.
Here, we’ve compiled a list of essential social media stats to ensure you know where to focus your marketing efforts in 2021 to get the highest ROI.
Social Media Marketing Statistics 2021
- As of October 2021, 4.55 billion people are active on social media. (Kepios)
- In a 2021 HubSpot Blog poll of 1,000+ global marketing professionals, 79% of marketers report buying paid advertising on social media. (HubSpot)
- According the same poll, 85% of marketers rank short-form videos as the most effective type of social media content in 2021 (HubSpot)