How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you’ve deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify… or maybe that’s just me.

Either way, the holiday season is here, and marketers are gearing up to finish off the year strong. But just like shopping for gifts, planning your holiday campaign is something you don’t want to shove off until the last minute.

There’s going to be a lot of spending going in over the next month or so, which is why it’s important to have a plan for reaching your customers and prospects before your competitors do.

Haven’t started planning your campaign yet? Don’t panic.

We’ve mapped out a comprehensive guide with everything you need to launch a holiday marketing campaign this season. From offer templates to free holiday-themed stock photos, we’ve peppered this step-by-step guide with resources designed to get your campaign up and running right away.

How to Create a Holiday Marketing Campaign

1. Decide on a campaign theme.
2. Choose your campaign goals.
3. Define your target audience.
4. Create an offer.
5. Create a landing page.
6. Design a promotion plan.
7. Create lead nurturing paths.
8. Take the campaign live.
9. Measure and report.

1. Decide on a campaign theme.

While creating content has become ingrained in the day-to-day lives of most inbound marketers, launching a campaign is a little different. Unlike a tweet or an infographic, campaigns require you to align all of your marketing channels around one specific goal or message.

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