Organic search is arguably the most valuable marketing channel there is.
That’s why search engine optimization (SEO) is essential for every brand and business that operates online today.
Your company needs SEO. Period.
Small. Medium. Large enterprise.
Startup. Local business. Global brand.
Whenever people enter a query that’s relevant to your website into a search engine, you want your result to be the one they click on.
That means your site needs to be findable on search engines.
A click on your search result, or the lack thereof, can be the difference between a business thriving or dying.
If your website isn’t visible in the search results for the keywords you want to be found for, you can be sure that one of your competitors is!
Yet, for some ridiculous reason, it remains a struggle to justify the value of SEO – even though SEO has a 20+ year record of driving traffic, conversions, and revenue.
In part, the undeniable proof of SEO’s value is scattered across a handful of websites in various reports and studies.
In this chapter, we’ve brought together all the latest statistics you need to know about organic traffic, industry spending and value, search behavior, Google, and more.
Here are more than 70 mind-blowing statistics you need to know about search engine optimization.
Organic Traffic Statistics
53%: The percentage of all trackable website traffic that comes from organic search. (BrightEdge)
32%: The average organic click-through rate (CTR) the first Google desktop search result gets. (Advanced Web Ranking)
26.9%: The average organic CTR, the first Google mobile search result gets. (Advanced Web Ranking)
91.75%: The total worldwide search engine market share Google currently holds. (StatCounter, 2020)
2.75%: The total worldwide search engine market share Microsoft Bing currently holds. (StatCounter, 2020)
90.63%: The percentage of pages that get no organic search traffic from Google. (Ahrefs)
50.3%: The percentage of all browser-based searches on Google.com that resulted in zero-clicks. (SparkToro, June 2019)
45.25%: The percentage of all browser-based searches on Google.com that resulted in organic clicks. (SparkToro, June 2019)
8.5: The average number of organic mobile search results that Google shows on page 1. (SearchMetrics)
8.7: The average number of organic desktop search results that Google shows on page 1. (SearchMetrics)
Industry/Business Spending Statistics
$79.27 billion: The estimated amount brands and agencies in the United States will shell out for SEO services in 2020. (Borrell Associates)
$39.58 billion: Google’s projected net U.S. digital ad revenues by the end of 2020 – equivalent to 29.4% share of the US digital ad market. This is a 5.3% decline from Google’s 2019 revenues amounting to $41.8 billion. (eMarketer)
7.2%: The percentage of decrease in Google’s U.S. net search ad revenues for 2020. (eMarketer)
>$5,000: The monthly amount the majority of businesses are spending on SEO. (Moz)
Local Search Statistics
Nearly 1 in 3 of all mobile searches are related to location. (Think with Google)
Nearly 2 in 3 smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location. (Think with Google)
76%: The percentage of people who search on their smartphones for something nearby and visit a business within a day. (28%of those searches for something nearby result in a purchase.) (Google)
About 45%: The percentage of global shoppers buy online and then pick up in-store. (Google/IPSOS)