How to Analyze Facebook Data to Understand Your Audience

How to Analyze Facebook Data to Understand Your Audience

With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses.

All of those users generate a lot of data.

To help companies harness the massive amount of information created within the platform, Facebook released their Insights tool, which shares data about the best day to post, the ideal time to post, and what posts are performing well.

If you’re marketing on Facebook, understanding how all those numbers relate to your business and audience can be confusing at first.

But worry not. This post explains how to analyze Facebook data to get valuable metrics about who’s coming to your page and clicking around. By the end, you’ll have a better understanding of how Insights can help you connect with both current and potential customers.

Running a new Facebook Business Page? Find everything you need to know to elevate your paid and organic efforts in this Facebook Marketing Course.

How to Analyze Facebook Data

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Dion Mitchell (65)

I am a web and data management consultant with a passion for helping clients implement solutions to achieve their goals. With over 20 years of enterprise IT experience, I have become an expert in project management and problem analysis acquired from various roles ranging from business and systems analyst, systems engineer to principal member technical staff for data management and quality.

I am now on a mission to share those best practices with small businesses and entrepreneurs to help them save time, money, and compete with larger businesses.

Top Services:
- Web consulting for small and new businesses looking to increase online brand
- Process automation using a variety of SaaS tools
- Appointment and product-driven business sites

Related Certifications and Certificates:
- Certified Digital Business Consultant - WP Elevation
- Certificate, Business Intelligence - Villanova University
- Certificate, Advanced Project Management - Stanford University
- Certified, Lean Six Sigma Green Belt, Change Acceleration Process (CAP) - General Electric

Degree:
Bachelors, Computer Information Systems - DeVry University

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