With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses.
All of those users generate a lot of data.
To help companies harness the massive amount of information created within the platform, Facebook released their Insights tool, which shares data about the best day to post, the ideal time to post, and what posts are performing well.
If you’re marketing on Facebook, understanding how all those numbers relate to your business and audience can be confusing at first.
But worry not. This post explains how to analyze Facebook data to get valuable metrics about who’s coming to your page and clicking around. By the end, you’ll have a better understanding of how Insights can help you connect with both current and potential customers.
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