It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content.
These expanded, descriptive search results appear as a special box prominently displayed at or near the top of the search results page (SERP). Optimizing for featured snippets (FS) can help Google better understand when your page is the best answer for a relevant query with one of these search features available.
In this column, you’ll find my tried and tested strategy for optimizing for featured snippets (including examples), my curated content calendar template for featured snippets (which you can copy and use), and FAQs to clear up any remaining questions about FS. You’ll learn:
- What are featured snippets?
- 4 types of featured snippets you can target.
- A 12-step process for optimizing for featured snippets.
- What’s new in featured snippets?
- FAQs for featured snippets.
Let’s get started.
What Are Featured Snippets?
Featured Snippets are the expanded snippets that appear on the first position of the Google SERPs. The purpose of the Google featured snippets is to answer the user’s need right there in the search results.
Here is Google’s definition:
Users wishing to read the complete content can click on the URL of the featured snippet.
When Google launched featured snippets, some sites were able to achieve two results on page 1 of the SERPs, which initially drove dramatic improvements in organic visibility and traffic.