How to Optimize for Google Featured Snippets: A 12-Step Guide

How to Optimize for Google Featured Snippets: A 12-Step Guide

It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content.

These expanded, descriptive search results appear as a special box prominently displayed at or near the top of the search results page (SERP). Optimizing for featured snippets (FS) can help Google better understand when your page is the best answer for a relevant query with one of these search features available.

In this column, you’ll find my tried and tested strategy for optimizing for featured snippets (including examples), my curated content calendar template for featured snippets (which you can copy and use), and FAQs to clear up any remaining questions about FS. You’ll learn:

  • What are featured snippets?

  • 4 types of featured snippets you can target.

  • A 12-step process for optimizing for featured snippets.

  • What’s new in featured snippets?

  • FAQs for featured snippets.

Let’s get started.

What Are Featured Snippets?

Featured Snippets are the expanded snippets that appear on the first position of the Google SERPs. The purpose of the Google featured snippets is to answer the user’s need right there in the search results.

Here is Google’s definition:

How to Optimize for Google Featured Snippets: A 12-Step Guide

Users wishing to read the complete content can click on the URL of the featured snippet.

When Google launched featured snippets, some sites were able to achieve two results on page 1 of the SERPs, which initially drove dramatic improvements in organic visibility and traffic.

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Dion Mitchell (65)

I am a web and data management consultant with a passion for helping clients implement solutions to achieve their goals. With over 20 years of enterprise IT experience, I have become an expert in project management and problem analysis acquired from various roles ranging from business and systems analyst, systems engineer to principal member technical staff for data management and quality.

I am now on a mission to share those best practices with small businesses and entrepreneurs to help them save time, money, and compete with larger businesses.

Top Services:
- Web consulting for small and new businesses looking to increase online brand
- Process automation using a variety of SaaS tools
- Appointment and product-driven business sites

Related Certifications and Certificates:
- Certified Digital Business Consultant - WP Elevation
- Certificate, Business Intelligence - Villanova University
- Certificate, Advanced Project Management - Stanford University
- Certified, Lean Six Sigma Green Belt, Change Acceleration Process (CAP) - General Electric

Degree:
Bachelors, Computer Information Systems - DeVry University

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