Research Discovers Insights into Local Search Success

Research Discovers Insights into Local Search Success

New research from RIO SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance.

RIO SEO tracked consumer trends across over 200,000 locations in a range of verticals.

The report covers these categories.

  • Business Services

  • Financial services

  • Sit-down restaurants

  • Quick Service Restaurants

  • Retail

  • Healthcare

  • Hospitality

  • Massive Impact

It’s widely known that the impact on business was massive. But this new research shows how the pandemic affected website clicks, click to call, and driving direction clicks.

According to RIO SEO:

“Without question, COVID-19 had a massive impact on the local search landscape in 2020. Across the over 200,000 locations in all verticals that Rio SEO tracks, local searches were volatile, with initial drops, recovery, more volatility, and a gradual return to pre-pandemic levels.

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Dion Mitchell (65)

I am a web and data management consultant with a passion for helping clients implement solutions to achieve their goals. With over 20 years of enterprise IT experience, I have become an expert in project management and problem analysis acquired from various roles ranging from business and systems analyst, systems engineer to principal member technical staff for data management and quality.

I am now on a mission to share those best practices with small businesses and entrepreneurs to help them save time, money, and compete with larger businesses.

Top Services:
- Web consulting for small and new businesses looking to increase online brand
- Process automation using a variety of SaaS tools
- Appointment and product-driven business sites

Related Certifications and Certificates:
- Certified Digital Business Consultant - WP Elevation
- Certificate, Business Intelligence - Villanova University
- Certificate, Advanced Project Management - Stanford University
- Certified, Lean Six Sigma Green Belt, Change Acceleration Process (CAP) - General Electric

Degree:
Bachelors, Computer Information Systems - DeVry University

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