Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a combination of timely and evergreen content.
Timely content focuses on trends, news articles, and pop culture events, while evergreen content stays relevant and provides value for a long time. It is rare to update timely content simply because it’s old news; however, there is value in updating and reviving old evergreen content.
The benefits of updating old blog content are providing a better user experience and increasing SEO opportunities. Website visitors expect quality content. They want to know that your content is fresh and up-to-date. Frequent updates enhance their experience and the quality of your website. These updates also increase opportunities for SEO by driving more traffic to your blog, boosting your rankings, and generating more backlinks.
Leveraging old blog posts and their established place on the web can extend the life of your best content. It is especially beneficial when your content has reached a traffic plateau — a period where your growth rate is stagnant.