Video is one of the most engaging ways for brands to connect with consumers.
Last year, 86% of video marketers reported that using videos increased their web traffic and another 84% say videos help their brand generate new leads.
Clearly, there’s something to be said about the success of video marketing.
If you’ve been thinking about how to tap into the video trend to grow your brand, here are a few ways to seamlessly integrate video into your new strategy.
Top 6 Ways to Make Video and Multimedia Software an Integral Part of Your Marketing Plan
The pandemic spurred on a record year in content consumption, with the demand for video skyrocketing. The average number of hours people spent consuming video content surged by 120%. People craved interaction during the shutdowns, and they still do.
You don’t need a massive production team to create exceptional brand videos, either; in fact, perfectly polished models in shiny staged photoshoots make everything seem fake. Nothing replaces the authenticity of the human voice, face, and eye contact.
The numbers back up the psychology — 74% of marketers claim that video has had better ROI than static imagery.
The odds of putting out a viral video are slim at best. What you are near-certain to do with quality video marketing is engage your audience and boost conversion rates. That’s a win!
But how do you do it? Here are some of the most successful ways you can leverage video for your brand.
1. Start a Video Blog
YouTube has more than two billion users; almost one-third of the internet!
Written blogging and content marketing are still great, but video blogging (a.k.a., vlogging) is its own niche and can help you reach an entirely new audience.
And when combining the power of well-crafted written content with embedded videos in a standard blog, you have a knock-out combo of high user engagement and improved SEO for your website.
2. Create Screencasts and Instructional Videos
Screencasting is a recording of your computer screen, usually with audio narration or music. It can also utilize a webcam to show the narrator in another window.
Some multimedia software options, like Movavi, allow you to draw on the screen during the recording and track the mouse and keystrokes so viewers can easily follow along. Screencasts are commonly used to create tutorials, training videos, and recorded presentations.
Instructional videos, especially for digital and SaaS businesses, continue to be one of the top content performers and can be exceptionally effective. In fact, 96% of people have watched an explainer video in order to learn more about a service or product.
(And no, that’s not a typo — 96% is a huge incentive to create instructional videos centered around your business.)
Not only does this benefit your audience, but it also alleviates pressure from your customer service team when people can watch a video instead of contacting your reps, who are stuck answering the same questions over and over.
3. Promote Your Brand with Slideshows
Slideshow videos are a simple way to showcase your products or marketing message.
With the right tools, your slideshows can have captions, voice-overs, music, filters, tasteful transitions, and more. There are even predesigned templates available to help you with the graphic design.
“Slideshows have the ability to quickly and effectively capture attention while highlighting your brand and products. They tell stories in a short amount of time and leave a lasting impression.“
4. Boost Sales with Product Demonstration Videos
Demo videos are popular, and for good reason. They serve a variety of purposes, including:
Reducing skepticism.
Consumers were already skeptical before the pandemic, but the tidal wave of misinformation among informational sources put trust at an all-time low, according to the Edelman 2021 Trust Barometer.
Demo videos help to alleviate that lack of trust because you aren’t making an empty pitch and expecting customers to simply take your word — you’re showing them exactly what your product can do.
Explaining key features.
The beauty of demo videos is that they give you the ability to present your products in a matter-of-fact, conversational way instead of a pushy sales pitch.
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