No enterprise SEO strategy is complete without plans to build out an engaging and informative blog.
Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust.
However, brands won’t reap the benefits of business blogging unless you invest the required time and resources to develop a blog strategy that’s sustainable and scalable.
To bring in a consistent stream of traffic and compete with others in your industry, your business needs to publish blog content regularly, address industry trends as they emerge, and follow the best practices for SEO that evolve along with Google’s algorithms and guidelines.
While you and your team may start small, long-term planning is the only way to set your new blog up for success.
When setting the foundation for your enterprise blog, always bear in mind longevity and scalability, which you can accomplish with the following tips.