Facebook Launches New Tools for Live-Stream Creators, Including Links in Streams and Additional Stream Guests

Facebook Launches New Tools for Live-Stream Creators, Including Links in Streams and Additional Stream Guests

Facebook’s making a big push ahead of the holidays to maximize opportunities for creators, and help them reach more people during the break period.

Today, Facebook has announced a slew of new creator features, including Featured Links in live-stream broadcasts, new ways for creators to interact with fan comments, additional funding for rising stars, guest chats in posts, new follow recommendations and more.

Today, Facebook has announced a slew of new creator features, including Featured Links in live-stream broadcasts, new ways for creators to interact with fan comments, additional funding for rising stars, guest chats in posts, new follow recommendations and more.

The main additions relate to Facebook Live – as explained by Facebook:

We recently launched a new design for Facebook Live on desktop and mobile to make it easier for creators to go live. We’ve simplified the navigation menu so you can more easily access the insights and tools you need before and during your live broadcast.”

As you can see here, the new format makes it much easier to implement the various live-stream options available within the composition process, which will help live creators maximize their streams.

And now, Facebook’s adding some additional engagement features to help live-streamers get more from their efforts.

The biggest addition is ‘Featured Links’, which will enable live-streamers to share multiple third-party website links within their broadcasts.

That will enable broadcasters to drive more direct traffic from their streams, and with the rise of live-stream shopping, that could provide significant opportunity for streamers to generate more interest and value from their efforts.

Facebook is also enabling live-stream poll creation on mobile devices, which has up till now only been available via desktop creation.

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