It’s an SEO horror story – your rankings have dropped.
Maybe it’s just a few high ranking pages, or maybe it’s a massive plunge across the board.
But either way, your rankings have dropped, and your traffic is down.
What do you do now?
Fluctuations are inevitable (after all, as Google reminds us, they make updates every day), but it’s never good news when your search rankings start trending in the wrong direction.
If you see your rankings take a dive – either when you check the SERPs, or search console, or some other rank monitoring software – don’t panic.
Proactive, attentive troubleshooting can help rescue your rankings and get the needle moving in the right direction.
This 10-step process will help you identify the source of any issues so you can resolve them and get your SEO back on track.
Step 1: Start With the Basics
In deploying and monitoring keyword performance, it can be all too easy to focus on advanced strategies while underestimating the importance of the on-page SEO ABCs.
Why stress about anchor text ratio, link velocity, or citation optimization when the answer to your rankings problem could be an easy fix directly on your site?
What status code do your pages return? Do they return a 200 status code?