How to Create a Sensible Social Media Strategy for Your Business

How to Create a Sensible Social Media Strategy for Your Business

Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan.

If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your resources and goals.

By the end of this guide, you’ll know how to develop a social media strategy that’ll not only drive traffic but will also quell that overwhelming feeling you get anytime you open Instagram or Twitter.

What is a social media strategy?

Your social media strategy is your master plan for how you create, post, and engage with your social media content.

It encompasses your social content guidelines, posting cadence, social media marketing campaigns, creative plans, and engagement strategy.

Why You Need a Social Media Strategy

The top three challenges that social media marketers face include reaching their audience, measuring ROI, and reaching business goals.

Crafting a social media strategy can help tackle these challenges and more. Social media strategies also equip you to set goals and guardrails, track their performance, and tweak your benchmarks over time. Without a starting point, you can’t measure what’s working and how to shift your activity to hit your goals.

A social media strategy also helps you set expectations for broader team involvement and get everyone aligned on what they should (and shouldn’t) do on your social networks.

How to Create a Social Media Strategy

  1. Define your target audience.
  2. Start blogging.
  3. Create educational content.
  4. Focus on a few key channels.
  5. Develop a recipe card to guide you.
  6. Measure your results.
  7. Adjust your tactics.

Let’s unpack how to start building a social media strategy from scratch.

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Dion Mitchell (65)

I am a web and data management consultant with a passion for helping clients implement solutions to achieve their goals. With over 20 years of enterprise IT experience, I have become an expert in project management and problem analysis acquired from various roles ranging from business and systems analyst, systems engineer to principal member technical staff for data management and quality.

I am now on a mission to share those best practices with small businesses and entrepreneurs to help them save time, money, and compete with larger businesses.

Top Services:
- Web consulting for small and new businesses looking to increase online brand
- Process automation using a variety of SaaS tools
- Appointment and product-driven business sites

Related Certifications and Certificates:
- Certified Digital Business Consultant - WP Elevation
- Certificate, Business Intelligence - Villanova University
- Certificate, Advanced Project Management - Stanford University
- Certified, Lean Six Sigma Green Belt, Change Acceleration Process (CAP) - General Electric

Degree:
Bachelors, Computer Information Systems - DeVry University

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