Category: Digital Marketing

Which Social Media Channels Do Consumers Spend the Most Time On? [New Data]

Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in 2020 and still remains the most downloaded app of 2021, according to Social Media Today. Instagram is regularly adding new features to its platform, recently […]

Content Marketing for Startups: How to Succeed Even Early On

The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is the thing – the bar is higher than ever before. A short blog post without multimedia is not going to do the trick anymore. The […]

LinkedIn Provides Tips on How to Increase Your Company Page Following

It doesn’t get as much attention as other platforms, but LinkedIn has been steadily growing over the past few years, both in terms of total users and active engagement. Over the last five quarters, LinkedIn has reported record levels of engagement, each quarter, while the platform is now up to 740 million members. Which still […]

How to Build a Market Development Strategy [Free Planning Templates]

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way you could further your product diversification efforts? Companies hoping to increase revenue can do so in a variety of ways — such as increasing their […]

3 Ways to Leverage Brand Champions for Your Business

In our personal lives, we all want people who champion us. If we’re lucky, that will start with our family and extend to our friends and significant others. In an ideal work environment, our managers will also champion us and help us climb the ladder. There’s nothing better than having people cheering for you on […]

80 Things to Check Before, During, and After Launching a Website

Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a broken link or a misspelled word. And of course, a handful of things could go very, very wrong. Like what if you forget to test […]

How to Get a Google Analytics Certification (& Is It Really Worth It?)

Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations and reporting options, it can take you a lot of time to find the best way to use Google Analytics to its full potential. There […]

3 Important Steps to Take When Your Instagram Account Is Hacked

Your Instagram account has been hacked… now what? This is particularly scary for a business that relies on social media for its marketing efforts and earns traffic from Instagram. Unfortunately, hackers can get into your Instagram account in less than 10 minutes if it is not secured properly. A hacker will commonly do this in […]

Research Discovers Insights into Local Search Success

New research from RIO SEO shows dramatic effects on Local Search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance. RIO SEO tracked consumer trends across over 200,000 locations in a range of verticals. The report covers these categories. […]

What Marketers Need to Know About YouTube Shorts

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and […]

Why Do People Visit Websites Today?

Back in 2015, Think With Google published four new moments that every marketer should know. They were mainly concerned with mobile use and listed these moments as follows: I-want-to-know moments. This includes searches for news, general knowledge, how to return an item you bought online, etc. I-want-to-go moments. These are searches that are location-specific when […]

American’s Trust Google More Than Facebook or TikTok

In a world of fake news and misinformation, 1,057 U.S. residents were asked how they feel about social media and search platforms. The recent survey uncovered trust levels in tech companies, which platforms cause concern and opinions regarding tech space developments. SEO Clarity’s survey results might make Google feel like they have the upper hand, […]

A Step-By-Step Guide to Winning at Product-Led Content Marketing

Let’s talk about generating qualified traffic that is ready for conversion. Understanding Product-Led Growth Product-led growth means that your company’s strategy for finding and converting new leads and customers is focused on your product. Your growth comes from customers loving your product (and talking about it), and not from ebook downloads or white paper views. […]

How to Create a Sensible Social Media Strategy for Your Business

Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success depends on creating a simple and sensible strategy that fits your […]

9 Exciting eCommerce Design Trends to Inspire Your Online Shop in 2021 [Infographic]

Are you considering a new eCommerce website for 2021? Want to know the current trends to inspire your eCommerce design? What’s the Host share their trends for 2021 in this infographic. Here’s what makes the list: Modern still life Product as patterned tiles Powerful pastel Brutalist grid Product anatomy Real textures Sculpturesque product photography Ingredient […]

71 Mind-Blowing Search Engine Optimization Stats

Organic search is arguably the most valuable marketing channel there is. That’s why search engine optimization (SEO) is essential for every brand and business that operates online today. Your company needs SEO. Period. Small. Medium. Large enterprise. Startup. Local business. Global brand. Whenever people enter a query that’s relevant to your website into a search […]

How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]

With 2.6 billion people actively using Facebook every day, Facebook has become a go-to component of almost any inbound marketing strategy. But as more and more Facebook features change, so does the process of setting up a Page. Don’t waste another day aimlessly poking around on Facebook trying to figure out how to get your […]

Small Business and Link Building [Infographic]

Do you have a link-building strategy in place as part of your digital marketing plan? You should have – despite the constant evolution of Google’s search algorithm, links remain a key indicator of website quality and trust, both critical factors in dictating where your pages appear within relevant Google search results. Link-building enables you to […]

10 Tips for Starting a Business Blog That’s Built to Scale

No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust. However, brands won’t reap the benefits of business blogging unless you invest the required time and resources to develop […]

What Is Click-Through Rate & Why CTR Is Important

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. When a user turns to a search engine, they have a question and are looking for an answer. They […]