Google: Embedded Videos Have Same SEO Value as Uploaded Content
Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website. This topic came up more than once during the Google Search Central SEO office-hours on January 29. Saidul Hoque, SEO Manager at RealClicks, started by asking a series of questions about video SEO. […]
How to Analyze Facebook Data to Understand Your Audience
With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. All of those users generate a lot of data. To help […]
Your Rankings Have Dropped – 10 Things to Do Now
It’s an SEO horror story – your rankings have dropped. Maybe it’s just a few high ranking pages, or maybe it’s a massive plunge across the board. But either way, your rankings have dropped, and your traffic is down. What do you do now? Fluctuations are inevitable (after all, as Google reminds us, they make […]
Totally Free Microsoft Excel Templates That Make Marketing Easier
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what […]
Clubhouse: Everything You Need to Know About Getting Started
Surely you haven’t been able to avoid the Clubhouse hype – especially if you’re a marketer. With over 2 million weekly active users in less than a year (and growing every day), Clubhouse is currently the fastest growing social media platform in the market. What Is the New Clubhouse App? On its website, Clubhouse describes […]
How to Optimize Category Pages for Ecommerce with Informational Copy
Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products. However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the website. Accomplishing […] Click here to view original […]
17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021
With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is that we tend to be curious. We geek out over new tools. We love to […]
You’ve Got Time! Build Your 2021 Marketing Strategy Now
Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!). There’s just one thing: You haven’t actually put together a 2021 marketing strategy. You aren’t alone. Marketers […]
Website design tech startup Webflow raises $140 million
(Reuters) – San Francisco-based Webflow, a platform for web designers who do not know how to code, on Wednesday said it raised $140 million at a valuation of over $2.1 billion as investors bet a shortage of coders will give a boost to the so-called “no-code” tech. While there are other website builders like Squarespace, […]
