Everything You Need to Know About LinkedIn Retargeting

Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat.

Every day, you research items from pet shampoo and carpet cleaner in your personal life to CRM systems and social media schedulers for your professional life.

Our world is filled with hundreds or thousands of items for anything your heart desires. With so many options, we become easily distracted, following the next shiny object to another site, another company, or another method of meeting our needs altogether.

Marketers know this, and so they’ve had to find a way to recapture our attention when we’ve been squirreled by another option. Once they’ve got our attention, they have another opportunity to sell their products to us.

You can put your business hat back on. Isn’t it frustrating when you see how many people visit your website and look at a product, and leave without ever making a purchase? You’ve managed to attract them to your business, but what good is paid advertising and a beautiful website if shoppers don’t convert to customers?

Thankfully, marketers have a solution for this. It’s called “retargeting” and you’re about to learn everything you need to know about LinkedIn Retargeting.

LinkedIn Retargeting

If you own a business, work for a business, or are looking to be hired by a business, you know that LinkedIn is a necessary platform. While you may opt-out of more “social” social media like Facebook or Instagram, employers look to LinkedIn to find new employees and vet potential candidates, and most professionals use LinkedIn as a networking tool.

In the third quarter of 2020, LinkedIn reported more than 690 million users. Like many types of social media, it could be considered a “necessary evil.” Fortunately, it can also present an opportunity to recapture the attention of prospective clients and customers.

What are Linkedin Retargeting Ads?

Also known as remarketing ads, LinkedIn retargeting ads allow you to reach LinkedIn users who may have previously interacted with your brand in some way (so they have some level of interest), yet they haven’t purchased from you.

How to Retarget on LinkedIn

1. Users see an ad in their LinkedIn feed.
2. The user clicks on the ad.
3. They are brought to your website.
4. They interact in some way, perhaps filling out a form in exchange for an offer.
5. The user becomes a lead in your system.
6. Their history is stored in cookies and the data is sent to LinkedIn.
7. Retargeting ads are shown to the user.

And hopefully…

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