Small Business and Link Building [Infographic]
Do you have a link-building strategy in place as part of your digital marketing plan? You should have – despite the constant evolution of Google’s search algorithm, links remain a key indicator of website quality and trust, both critical factors in dictating where your pages appear within relevant Google search results. Link-building enables you to […]
February 2021: AN OVERVIEW OF WHAT’S TRENDING ON GOOGLE MAPS IN 2021
AN OVERVIEW OF WHAT’S TRENDING ON GOOGLE MAPS IN 2021 Here’s some good news for local marketers! Google is now sharing insights about trending searches in Google Maps, a rare set of search data, which can be of great help. Previously, local search data for January used to provide a sneak-peek into people’s New Year’s […]
10 Tips for Starting a Business Blog That’s Built to Scale
No enterprise SEO strategy is complete without plans to build out an engaging and informative blog. Aside from adding depth to websites, blogs help businesses reach potential customers through organic search, establish expertise, authority, and trust. However, brands won’t reap the benefits of business blogging unless you invest the required time and resources to develop […]
What Is Click-Through Rate & Why CTR Is Important
Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. When a user turns to a search engine, they have a question and are looking for an answer. They […]
ButlerElite.com
ButlerElite.com project case study Client Brief The Butler Elite Group started our BnB hosting service a few months before the pandemic struck with the goal of expanding into other metropolitan cities to create a modern upscale hospitality experience that would drive guests to look for us as their 1st choice. The purposes we need our […]
Google: Embedded Videos Have Same SEO Value as Uploaded Content
Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website. This topic came up more than once during the Google Search Central SEO office-hours on January 29. Saidul Hoque, SEO Manager at RealClicks, started by asking a series of questions about video SEO. […]
How to Analyze Facebook Data to Understand Your Audience
With over 2.7 billion monthly active users and 1.82 billion daily users, Facebook is the largest social network in the world. What began as a way for college students to network has become an essential marketing tool for more than 90 million small businesses. All of those users generate a lot of data. To help […]
Your Rankings Have Dropped – 10 Things to Do Now
It’s an SEO horror story – your rankings have dropped. Maybe it’s just a few high ranking pages, or maybe it’s a massive plunge across the board. But either way, your rankings have dropped, and your traffic is down. What do you do now? Fluctuations are inevitable (after all, as Google reminds us, they make […]
Totally Free Microsoft Excel Templates That Make Marketing Easier
Many of us can recall a time in high school when we were sitting in math class and thinking, “When am I ever going to use this stuff in the real world?” And then we suddenly find ourselves in the real world, only to realize that numbers actually do play a pivotal role in what […]
Clubhouse: Everything You Need to Know About Getting Started
Surely you haven’t been able to avoid the Clubhouse hype – especially if you’re a marketer. With over 2 million weekly active users in less than a year (and growing every day), Clubhouse is currently the fastest growing social media platform in the market. What Is the New Clubhouse App? On its website, Clubhouse describes […]
How to Optimize Category Pages for Ecommerce with Informational Copy
Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products. However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the website. Accomplishing […] Click here to view original […]
17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021
With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is that we tend to be curious. We geek out over new tools. We love to […]
You’ve Got Time! Build Your 2021 Marketing Strategy Now
Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!). There’s just one thing: You haven’t actually put together a 2021 marketing strategy. You aren’t alone. Marketers […]
Website design tech startup Webflow raises $140 million
(Reuters) – San Francisco-based Webflow, a platform for web designers who do not know how to code, on Wednesday said it raised $140 million at a valuation of over $2.1 billion as investors bet a shortage of coders will give a boost to the so-called “no-code” tech. While there are other website builders like Squarespace, […]
January 2021: GOOGLE’S DEC 2020 CORE ALGORITHM UPDATE IS HERE
GOOGLE’S DEC 2020 CORE ALGORITHM UPDATE IS HERE On Dec 3rd, 2020, Google began rolling out a new core algorithm update, and as always it made some people happy, while others weren’t as pleased about it. Google keeps making smaller modifications to its ranking formulas almost every day, but the big changes are made only […]
ConneKC.com
ConneKC.com project case study Client Brief We provide brand and growth development by creating content/media management services and assist in the creative vision for all startup and active businesses with media marketing budgets. The purposes we need our website to serve: Display launch pages for the upcoming events and partnerships with other Brands/Businesses. Landing pages […]
MartiqueWatches.com
MartiqueWatches.com project case study Client Brief My company sells beautiful timepieces that everyone will love. My target audience is an individual who appreciates the value and need of wearing timepieces that look and feel like luxury without the luxury cost. The purposes I need my website to serve: Market my company and products Sell products […]
December 2020: 11 SIMPLE YET EFFECTIVE TIPS TO IMPROVE YOUR LOCAL SEO
11 SIMPLE YET EFFECTIVE TIPS TO IMPROVE YOUR LOCAL SEO To help your start-up or medium-sized business gain momentum, we have listed some important local marketing strategies. These strategies can help you to increase your brand’s awareness & gain new customers. Hiring a marketing agency can help you to generate leads right away, but if […]
November 2020: 98% OF GOOGLE’S PAGE ONE SEARCH RESULTS FEATURE HTTPS PAGES
98% OF GOOGLE’S PAGE ONE SEARCH RESULTS FEATURE HTTPS PAGES Having foundational SEO elements in place on your website is highly recommended to rank high on Google. That includes having a secure (HTTPS) website. Though most businesses understand the importance of going secure, there are still some companies that just won’t make the switch. A […]
October 2020: BUCKLE UP FOR A HOLIDAY SHOPPING SEASON IN THE PANDEMIC!
BUCKLE UP FOR A HOLIDAY SHOPPING SEASON IN THE PANDEMIC! We’ve officially entered October, and the clock has started ticking for businesses that usually start preparing for the crazy in-person shopping season starting from Black Friday till December. With COVID-19 safety precautions in place and the uncertain times we’re all living in, this holiday shopping […]
