project case study
Client Brief

I run an internet radio station broadcasting r&b music and scheduled shows 24/7.  I’m looking to continue with a DIY approach using managed WordPress.

 

The goal of this redesign is to polish the look, make SEO improvements that include creating and integrating a program calendar, customizing the SamCloud Spacial players, and integrating Google Analytics to start understanding the customer journey.

Signing up for a DIY Manage WordPress solution can be a huge undertaking for those with limited knowledge of the website ecosystem.  When page builders do not display the expected results there may be a need to get under the hood and tweak HTML, CSS or even insert so custom scripts to accomplish your goal.

GoDaddy’s Website Builder was leveraged as a starting point for its simpler integrated features with Google Calendar and built-in social media booking integrations.

We recommended the client backed away from WordPress for now until the business outgrew the feature set offered via GoDaddy’s Website Builder.  Growing a business website using WordPress can have unlimited potential, but comes with the expensive overhead of plug-in maintenance, database performance impacts, require hosting server upgrades, and more.

 

The development process was broken down into 5 phases:

  • Discovery
    • Kickoff meeting with the client to review the high-level requirements and project scope.
  • Design
    •  Create wireframe and design comps by sketching out interface layouts based on our prior communications.
  • Development
    • Once the design phase is approved, we start building any custom HTML, CSS, and JavaScript.
  • Analytics Integration
    • Establish an analytics account for your company with Google, grant our agency access, and integrate the tracking code for all pages of your website.
  • Client Sign-off
    • Client review of the final design layout, navigation, appointment booking, and confirm Google Analytics is being captured in real-time. Completion of final payment and published pages live.

As part of our maintenance & care plans, we deliver weekly status reports to keep clients informed of site uptime, security threats,  changes in SEO ranking, how visitors are engaging with the website and are just a click or phone conversation away from the next pivot they need to make with their digital marketing strategy.

Dion Mitchell (65)

I am a web and data management consultant with a passion for helping clients implement solutions to achieve their goals. With over 20 years of enterprise IT experience, I have become an expert in project management and problem analysis acquired from various roles ranging from business and systems analyst, systems engineer to principal member technical staff for data management and quality.

I am now on a mission to share those best practices with small businesses and entrepreneurs to help them save time, money, and compete with larger businesses.

Top Services:
- Web consulting for small and new businesses looking to increase online brand
- Process automation using a variety of SaaS tools
- Appointment and product-driven business sites

Related Certifications and Certificates:
- Certified Digital Business Consultant - WP Elevation
- Certificate, Business Intelligence - Villanova University
- Certificate, Advanced Project Management - Stanford University
- Certified, Lean Six Sigma Green Belt, Change Acceleration Process (CAP) - General Electric

Degree:
Bachelors, Computer Information Systems - DeVry University

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