project case study
Client Brief

I run an internet radio station broadcasting r&b music and scheduled shows 24/7.  I’m looking to continue with a DIY approach using managed WordPress.


The goal of this redesign is to polish the look, make SEO improvements that include creating and integrating a program calendar, customizing the SamCloud Spacial players, and integrating Google Analytics to start understanding the customer journey.

Signing up for a DIY Manage WordPress solution can be a huge undertaking for those with limited knowledge of the website ecosystem.  When page builders do not display the expected results there may be a need to get under the hood and tweak HTML, CSS or even insert so custom scripts to accomplish your goal.

GoDaddy’s Website Builder was leveraged as a starting point for its simpler integrated features with Google Calendar and built-in social media booking integrations.

We recommended the client backed away from WordPress for now until the business outgrew the feature set offered via GoDaddy’s Website Builder.  Growing a business website using WordPress can have unlimited potential, but comes with the expensive overhead of plug-in maintenance, database performance impacts, require hosting server upgrades, and more.


The development process was broken down into 5 phases:

  • Discovery
    • Kickoff meeting with the client to review the high-level requirements and project scope.
  • Design
    •  Create wireframe and design comps by sketching out interface layouts based on our prior communications.
  • Development
    • Once the design phase is approved, we start building any custom HTML, CSS, and JavaScript.
  • Analytics Integration
    • Establish an analytics account for your company with Google, grant our agency access, and integrate the tracking code for all pages of your website.
  • Client Sign-off
    • Client review of the final design layout, navigation, appointment booking, and confirm Google Analytics is being captured in real-time. Completion of final payment and published pages live.

As part of our maintenance & care plans, we deliver weekly status reports to keep clients informed of site uptime, security threats,  changes in SEO ranking, how visitors are engaging with the website and are just a click or phone conversation away from the next pivot they need to make with their digital marketing strategy.

Leave a Reply