project case study
Client Brief

I have 2 websites with domains registered to 2 different locations.  Since I am requesting a website makeover I would also like to manage both businesses in a single location and streamline my cost for running them.

I want my website to do more than be a brochure of services.  Clients need to be able to book services and pay deposits online to secure the requested dates.

What We Delivered

The client was up against a hosting renewal deadline and wanted a recommendation on the best solution to meet his goals.  Our recommendation was to migrate the domain from Network Solutions to GoDaddy and redesign the new DJHank.com.

We converted all Word documents to branded PDFs that can be filled in online vs. manually in person significantly decreasing the paperwork turnaround time.

We also provided business-grade email forwarding from his branded domain to his existing email so there is no need to manage multiple email accounts.  By using his @djhank.com email in digital marketing portions .vs @gmail or @yahoo will build the SEO footprint improving the overall online presence.

GoDaddy’s Website Builder was leveraged  as a starting point for its appointment management features with built in social media booking integrations.

Square was used as the payment processor so client can manage in-person payments, booking deposits and payments from their site.  They also offer a easy solution for customers to purchase eGift Cards to be redeemed in-person.

The development process was broken down into 5 phases:

  • Discovery
    • Kickoff meeting with the client to review the high-level requirements and project scope.
  • Design
    •  Create wireframe and design comps by sketching out interface layouts based on our prior communications.
  • Development
    • Once the design phase is approved, we start building any custom HTML, CSS, and JavaScript.
  • Analytics Integration
    • Establish an analytics account for your company with Google, grant our agency access, and integrate the tracking code for all pages of your website.
  • Client Sign-off
    • Client review of the final design layout, navigation, appointment booking, and confirm Google Analytics is being captured in real-time. Completion of final payment and published pages live.

As part of our maintenance & care plans, we deliver weekly status reports to keep clients informed of site uptime, security threats,  changes in SEO ranking, how visitors are engaging with the website and are just a click or phone conversation away from the next pivot they need to make with their digital marketing strategy.

Dion Mitchell (61)

I am a web and data management consultant with a passion for helping clients implement solutions to achieve their goals. With over 20 years of enterprise IT experience, I have become an expert in project management and problem analysis acquired from various roles ranging from business and systems analyst, systems engineer to principal member technical staff for data management and quality.

I am now on a mission to share those best practices with small businesses and entrepreneurs to help them save time, money, and compete with larger businesses.

Top Services:
- Web consulting for small and new businesses looking to increase online brand
- Process automation using a variety of SaaS tools
- Appointment and product-driven business sites

Related Certifications and Certificates:
- Certified Digital Business Consultant - WP Elevation
- Certificate, Business Intelligence - Villanova University
- Certificate, Advanced Project Management - Stanford University
- Certified, Lean Six Sigma Green Belt, Change Acceleration Process (CAP) - General Electric

Degree:
Bachelors, Computer Information Systems - DeVry University

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