What is Context Marketing? Why It Matters in 2022 [+Examples]

What is Context Marketing? Why It Matters in 2022 [+Examples]

While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as much love: context marketing. Whether you know what context marketing means or not, I’m willing to bet you want to deliver the right campaigns to the right customers at the […]

Google Search Trends Show How Customer Expectations Are Changing

Google Search Trends Show How Customer Expectations Are Changing

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a comparison of search volume from 2021 to 2022, trends indicate that customers want things both sooner and later. If customers are out shopping in person then they want the ability […]