What Is Click-Through Rate & Why CTR Is Important

What Is Click-Through Rate & Why CTR Is Important

Search engines place a high premium on a good click-through rate (CTR). After all, in the pay-per-click model, the more someone clicks, the more money that search engine makes. But CTR is important to advertisers, too. When a user turns to a search engine, they have a question and are looking for an answer. They […]