Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.
Fortunately, there... read more
The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past.
Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re lounging at the pool,... read more
Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix is powering over 4.5 million websites while WordPress is behind over 28 million websites.
The key difference between them is that Wix is a website... read more
Google News Showcase launched in late 2020 and gives publishers who sign up for the licensing program a new way to share their editorial voice and expertise.
And the best part?
The program is a way for publishers to be paid for their digital content.
There... read more
In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most... read more
Keyword research, link building, HTML & CSS – these are all skills that are not directly needed by an enterprise SEO. You are not a jack-of-all-trades. You are not a...Read MoreJuly 9, 2021
It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content. These expanded, descriptive search results appear...Read MoreJuly 8, 2021
Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors...Read MoreJuly 7, 2021
Video is one of the most engaging ways for brands to connect with consumers. Last year, 86% of video marketers reported that using videos increased their web traffic and another...Read MoreJuly 7, 2021
We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the...Read MoreJuly 6, 2021
Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages...Read MoreJune 30, 2021
Facebook announced a new service for writers called Bulletin that will help them engage with, grow and monetize their audience. 100% of subscription revenues go to the creators. Bulletin is...Read MoreJune 30, 2021
Looking to level up your digital marketing strategy with account-based marketing (ABM)? The most important goal in launching your first ABM campaign is to show that alignment between your marketing...Read MoreJune 30, 2021
In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and, according to the U.S....Read MoreJune 28, 2021
Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form....Read MoreJune 22, 2021
Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in...Read MoreJune 21, 2021
The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is...Read MoreJune 11, 2021
It doesn’t get as much attention as other platforms, but LinkedIn has been steadily growing over the past few years, both in terms of total users and active engagement. Over...Read MoreJune 11, 2021
Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way...Read MoreJune 8, 2021
In our personal lives, we all want people who champion us. If we’re lucky, that will start with our family and extend to our friends and significant others. In an...Read MoreJune 7, 2021
Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a...Read MoreJune 7, 2021
Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations...Read MoreJune 5, 2021