Digital Trends

The Best 18 Online Quiz Makers for Boosting User Engagement in 2021

Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.

Fortunately, there... read more

25 Essential Social Media Marketing Apps for Your Smartphone

The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past.

Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re lounging at the pool,... read more

Wix vs WordPress: Which Is Better for SEO?

Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix is powering over 4.5 million websites while WordPress is behind over 28 million websites.

The key difference between them is that Wix is a website... read more

Austria Joins The Google News Showcase

Google News Showcase launched in late 2020 and gives publishers who sign up for the licensing program a new way to share their editorial voice and expertise.

And the best part?

The program is a way for publishers to be paid for their digital content.

There... read more

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most... read more

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The Archives

8 Enterprise SEO Skills That Add Value for Your Team & Career

Keyword research, link building, HTML & CSS – these are all skills that are not directly needed by an enterprise SEO. You are not a jack-of-all-trades. You are not a...

Read MoreJuly 9, 2021

How to Optimize for Google Featured Snippets: A 12-Step Guide

It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content. These expanded, descriptive search results appear...

Read MoreJuly 8, 2021

5 Things Google Analytics Can’t Tell You & How to Get the Missing Info

Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors...

Read MoreJuly 7, 2021

6 Ways to Use Video Editing Software to Grow Your Brand Online

Video is one of the most engaging ways for brands to connect with consumers. Last year, 86% of video marketers reported that using videos increased their web traffic and another...

Read MoreJuly 7, 2021

5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the...

Read MoreJuly 6, 2021

Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages...

Read MoreJune 30, 2021

Facebook Announces Bulletin – New Monetization Platform for Writers

Facebook announced a new service for writers called Bulletin that will help them engage with, grow and monetize their audience. 100% of subscription revenues go to the creators. Bulletin is...

Read MoreJune 30, 2021

Account-Based Marketing 101: Avoid These First Campaign Mistakes

Looking to level up your digital marketing strategy with account-based marketing (ABM)? The most important goal in launching your first ABM campaign is to show that alignment between your marketing...

Read MoreJune 30, 2021

Google On How Long SEO Takes

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. This is a loaded question, and Mueller...

Read MoreJune 30, 2021

How Social Media Helps SEO [Final Answer]

Most businesses know the importance of being active on different social media platforms. However, some might think of social media as an independent entity rather than something that impacts the...

Read MoreJune 29, 2021

9 Business Challenges Every Small Business Struggles With (And How to Fix Them)

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and, according to the U.S....

Read MoreJune 28, 2021

20 of the Best Free Google Sheets Templates for 2021

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form....

Read MoreJune 22, 2021

39 Simple Ways to Grow Your Email List

I have some bad news — your email marketing contact database degrades over time. Your contacts’ email addresses change as they move from one company to another, opt-out of your...

Read MoreJune 22, 2021

Which Social Media Channels Do Consumers Spend the Most Time On? [New Data]

Every day there’s something new on social media. Recently, Twitter introduced Twitter Blue, a premium subscription-based version of its platform. TikTok took the social media world by storm back in...

Read MoreJune 21, 2021

Content Marketing for Startups: How to Succeed Even Early On

The barrier to entry for content marketing is low, making it faster and more cost-effective than ever before for startups to implement this proven effective marketing strategy. But here is...

Read MoreJune 11, 2021

LinkedIn Provides Tips on How to Increase Your Company Page Following

It doesn’t get as much attention as other platforms, but LinkedIn has been steadily growing over the past few years, both in terms of total users and active engagement. Over...

Read MoreJune 11, 2021

How to Build a Market Development Strategy [Free Planning Templates]

Your business is getting by just fine – but still, the questions remain: Could you be selling more? Is there an opportunity to increase market share? Is there any way...

Read MoreJune 8, 2021

3 Ways to Leverage Brand Champions for Your Business

In our personal lives, we all want people who champion us. If we’re lucky, that will start with our family and extend to our friends and significant others. In an...

Read MoreJune 7, 2021

80 Things to Check Before, During, and After Launching a Website

Admit it: Launching a new website is stressful — even for the most seasoned digital marketers. Websites are complex. There are so many things that are easily overlooked, like a...

Read MoreJune 7, 2021

How to Get a Google Analytics Certification (& Is It Really Worth It?)

Google Analytics is the most well-known and widely-used analytics software in the industry. However, it can still take time to get familiar with the platform. With so many data visualizations...

Read MoreJune 5, 2021