Google: Embedded Videos Have Same SEO Value as Uploaded Content

Google’s John Mueller says there’s no difference, when it comes to SEO, between embedded videos and videos natively uploaded to a website.

This topic came up more than once during the Google Search Central SEO office-hours on January 29.

Saidul Hoque, SEO Manager at RealClicks, started by asking a series of questions about video SEO. One of those questions involves Google’s perception of embedded content versus self-hosted content.

Hoque asks: “Is there any difference between embedding and uploading a video from an SEO point of view?”

Mueller’s answer is clear and straightforward, but clashes with more commonly held beliefs around SEO and embedded videos.

An SEO named Robb Young brings this up minutes later and Mueller elaborates on how Google currently surfaces video results in search.

Google’s John Mueller on Video SEO

In response to the question of whether it’s better to host your own videos instead of embedding them from other sources, Mueller says Google treats both the same in terms of SEO.

Mueller brings up the fact that when sites host their own videos it’s common for them to be served from a separate CDN (content delivery network). Technically that’s a separate website and not dissimilar from an embedded video.

In the end the main concerns here are getting the content indexed properly and ensuring users are happy with the experience. If both of those concerns are satisfied then everything is fine from Google’s point of view.

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