Category: Digital Marketing

What is Context Marketing? Why It Matters in 2022 [+Examples]

While it’s fair to say most marketers are on-board with the importance of content marketing, there’s still an aspect of marketing that doesn’t get as

Google Search Trends Show How Customer Expectations Are Changing

A new report from Google contains data on how customer expectations are changing, and reveals what people want from businesses this year. Based on a

31 Instagram Features, Hacks, & Tips Everyone Should Know About

Did you know you could schedule your Instagram posts in advance? Or optimize your bio to appear in the Explore tab? There are countless lesser-known

10 Great Examples of Welcome Emails to Inspire Your Own Strategy

We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date? Also a bad first impression. It turns out that the “make a good first impression” […]

Critical Vulnerability Strikes Magento Open Source and Adobe Commerce

Adobe announced a critical vulnerability affecting Adobe Commerce and Magento Open Source. Adobe Commerce merchants have been attacked and the exploitation of the vulnerability is in the wild right now. An important detail of the vulnerability that Adobe shared is that no authentication is necessary in order to successfully execute a successful exploitation. That means […]

How to Use Digital Marketing Analytics for Growth

Analytics has quickly become the catch-all term used for a variety of different business intelligence activities. More often than not, ‘analytics’ is used to describe the review of statistical and mathematical data that groups, segments, predicts, and scores what scenarios are most likely to happen. In other words, analytics is a predictive tool that can […]

How to Create a Powerful Brand in 8 Simple Steps

Building a brand cannot be done overnight. It may take days and even months, and you will have to continue to maintain and improve it till the end. In this guide, we will discuss how to build a brand. We have also provided useful templates that you can use to facilitate different steps of the […]

How to Make an Instagram Business Account

Instagram is an undeniably powerful tool for businesses. In fact, 63% of people say Instagram allows them to form meaningful connections with brands, and roughly 80% say Instagram helps them conduct research on a product and ultimately decide whether or not to make a purchase. All of which is to say: If you’re not using […]

The 9 Goals to Consider When Creating a Marketing Strategy

If someone asks you to list a few marketing goal examples, could you? When many think of marketing, they go to the big flashy examples – like SuperBowl commercials and Spotify’s annual “Wrapped” campaigns. But the truth is, that’s likely the result of months of strategizing. Before you can build your strategy though, you first […]

Permalinks: What They Are & How to Structure Them for Max SEO Value

What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the 10th thing. The truth is, permalinks and SEO have a lot more in common than you may realize, and — when done correctly — can play an important role in improving your website’s ranking. […]

The Beginner’s Guide to Share of Voice

If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that gets overlooked is share of voice. However, this is a versatile metric that you can use in a competitive analysis for social media, organic traffic, or even […]

What’s an Instagram Handle? (+4 Ideas to Help Create Your Own)

Did you know Instagram has over 1 billion active users? With so many on the platform, it can be challenging to find one particular person or business. Enter the Instagram handle. You can think of a handle as the address to your Instagram page. It’s also what people search to find you. An effective handle […]

The 20 Best Video Editing Apps for 2022

Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote work.But like most new strategies, you’ll need to prove its ROI before you get […]

Best Goal Setting Worksheet to Help You Plan & Achieve

Accomplishing your goals is an incredibly gratifying feeling. However, it can sometimes be challenging to get that feeling, since achieving goals takes time, effort, and a structured process. This is why it’s important to create plans of action for meeting the goals that will help you stay motivated and ensure you’re on the right path. […]

WordPress Vulnerability in Essential Addons for Elementor

1+ Million WordPress sites affected by vulnerabilities that could lead to remote code execution attacks The Essential Addons for Elementor WordPress plugin, with over a million users recently patched multiple vulnerabilities that could have allowed malicious attackers to run arbitrary code on a targeted WordPress website. LFI to RCE Attack Vulnerability According to the U.S. […]

Google Gives 3 Reasons Why FAQ Schema Won’t Show In Search

Is Google Search not showing rich results for your FAQ schema markup? Here are three possible reasons why. Google’s Search Advocate John Mueller offers three possible reasons why your FAQ schema markup isn’t generating rich snippets in search results. This information is shared during the Google Search Central SEO office-hours hangout recorded on January 28. […]

Social Media Sharing Buttons: How & Where To Add Them

Would you like to receive more traffic from social networks? According to research by Alexa, social media networks drive 0.8% – 12.2% of a website’s traffic, with news and informational websites receiving the most social media traffic. One way to drive social media traffic to your website is to encourage your website visitors to share […]

20 Blogging Mistakes to Avoid in 2022, According to HubSpot Bloggers

Sometimes, when I tell people that I blog for a living, they roll their eyes. “That’s so easy,” they say. “You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!” That’s when I roll my eyes. See, people are quick to deem blogging as a no-brainer […]

47 of the Best Affiliate Programs That Pay the Highest Commission

Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs. Affiliate marketing is one of the best ways to monetize your blog, especially when you don’t sell products or services. Joining an affiliate program can get you exclusive access to new content and special deals […]

19 Great Landing Page Examples You’ll Want to Copy in 2022

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer’s journey. What is the purpose of a landing page? A landing page offers a prospective customer a resource, such as an ebook […]