Best Content Management Software In 2021

Best Content Management Software In 2021

Can you imagine how complicated things would be if posting content on your website or social media required you to do your own coding? Many of us wouldn’t even think about blogging or managing digital assets. Fortunately, with content management software, which may also be called a content management system (CMS), managing content is something […]

The Best 18 Online Quiz Makers for Boosting User Engagement in 2021

The Best 18 Online Quiz Makers for Boosting User Engagement in 2021

Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds. Fortunately, there are fun and unique strategies you can implement to engage your audience — and […]

25 Essential Social Media Marketing Apps for Your Smartphone

25 Essential Social Media Marketing Apps for Your Smartphone

The transition to remote work means people will be relying on mobile offices much more heavily than we have in the past. Social media marketers need to have all the necessary tools to work anywhere and anytime — whether they’re lounging at the pool, setting up shop in a café, or working on the front […]

Wix vs WordPress: Which Is Better for SEO?

Wix vs WordPress: Which Is Better for SEO?

Wix and WordPress are two of the most popular website solutions available. According to Builtwith, Wix is powering over 4.5 million websites while WordPress is behind over 28 million websites. The key difference between them is that Wix is a website builder and hosted solution, whereas WordPress is an open-source content management system (CMS) and […]

Austria Joins The Google News Showcase

Austria Joins The Google News Showcase

Google News Showcase launched in late 2020 and gives publishers who sign up for the licensing program a new way to share their editorial voice and expertise. And the best part? The program is a way for publishers to be paid for their digital content. There have been disputes between Australia and Google, and France […]

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

The AIDA Model: A Proven Framework for Converting Strangers Into Customers

In 1898, Elias St. Elmo Lewis, an eventual inductee of the Advertising Hall of Fame, anonymously wrote a column about three advertising principles he found useful throughout his career in a printing magazine called The Inland Printer, one of the most influential American magazines of the 19th century. In his column, he states that a […]

19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]

Magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, I’ll reveal 19 lead magnet […]

12 Facebook Ads Features Every Marketer Should Know

12 Facebook Ads Features Every Marketer Should Know

Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can make a world of difference for […]

8 Enterprise SEO Skills That Add Value for Your Team & Career

8 Enterprise SEO Skills That Add Value for Your Team & Career

Keyword research, link building, HTML & CSS – these are all skills that are not directly needed by an enterprise SEO. You are not a jack-of-all-trades. You are not a growth hacker. This is not traditional SEO. In enterprise SEO, you’re likely working with millions of pages, often across multiple websites, for a corporation that […]

How to Optimize for Google Featured Snippets: A 12-Step Guide

How to Optimize for Google Featured Snippets: A 12-Step Guide

It’s no secret that featured snippets are powerful. Every SEO professional (including yours truly) aims to own any available featured snippets for their content. These expanded, descriptive search results appear as a special box prominently displayed at or near the top of the search results page (SERP). Optimizing for featured snippets (FS) can help Google […]

5 Things Google Analytics Can’t Tell You & How to Get the Missing Info

5 Things Google Analytics Can’t Tell You & How to Get the Missing Info

Google Analytics (GA) is a free tool offered by Google to track activity that occurs on your website. With GA installed on a site, you can see how many visitors your website/app has, what pages receive the most traffic and, if configured, where actions occur. For example, if you want to know how many users […]

6 Ways to Use Video Editing Software to Grow Your Brand Online

6 Ways to Use Video Editing Software to Grow Your Brand Online

Video is one of the most engaging ways for brands to connect with consumers. Last year, 86% of video marketers reported that using videos increased their web traffic and another 84% say videos help their brand generate new leads. Clearly, there’s something to be said about the success of video marketing. If you’ve been thinking […]

5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

5 Successful Email Marketing Strategies for Black-Owned Businesses [+ Examples]

We live in a digital era, and people are still checking their emails daily, so strong email marketing strategies are essential, especially for Black-owned businesses. When thinking about creating the best email marketing strategies, make sure you are authentic and tell your community your story. Do a brain dump of your ideas if you need […]

Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps: What They Are, How to Create One & Submit it to Google

Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is able to locate new pages and identify updates to old […]

Facebook Announces Bulletin – New Monetization Platform for Writers

Facebook Announces Bulletin – New Monetization Platform for Writers

Facebook announced a new service for writers called Bulletin that will help them engage with, grow and monetize their audience. 100% of subscription revenues go to the creators. Bulletin is a standalone website on Bulletin.com. What is Facebook Bulletin? Bulletin is a set of tools for writers to use to publish a standalone website, process […]

Account-Based Marketing 101: Avoid These First Campaign Mistakes

Account-Based Marketing 101: Avoid These First Campaign Mistakes

Looking to level up your digital marketing strategy with account-based marketing (ABM)? The most important goal in launching your first ABM campaign is to show that alignment between your marketing and sales team is helping to drive revenue. If you fail to communicate these alignment wins to your team, you’re going to be in an […]

Google On How Long SEO Takes

Google On How Long SEO Takes

Google’s John Mueller answers the question: “how long does SEO take for new pages?” in the latest episode of Ask Googlebot on YouTube. This is a loaded question, and Mueller even makes a joke at the beginning of the video about refraining from his typical “it depends” response. Here’s Mueller’s answer for how long SEO […]

How Social Media Helps SEO [Final Answer]

How Social Media Helps SEO [Final Answer]

Most businesses know the importance of being active on different social media platforms. However, some might think of social media as an independent entity rather than something that impacts the rest of their digital marketing efforts. Social media provides many great benefits on its own but also aids other areas of your digital marketing efforts […]