How to Perfectly Manage a PPC Campaign [Template]
![How to Perfectly Manage a PPC Campaign [Template]](https://b2346413.smushcdn.com/2346413/wp-content/uploads/2021/12/PPC-Plan-Template-For-Search-Engine-Marketing.jpeg?lossy=1&strip=1&webp=1)
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year to year. In 2021, Google advertising revenue accounted for $53.1 billion — 81% of Alphabet’s overall sales. Properly investing in PPC can result in nearly guaranteed ad placement in […]
The Ultimate Guide to Product Marketing in 2021
During the 1950s, Volkswagen sold a bus. Although now considered a classic vehicle, the bus remains an icon for the car company decades later. The cool part? Volkswagen announced their new VW Bus — it’s electric and features sleek, modern styling. Volkswagen’s marketing for the vehicle is eye-catching, unique, and fun, and it complements the […]
Everything You Need to Know About LinkedIn Retargeting
Yes, you own or work for a business that sells products or services. However, you are also a consumer. For just a moment, take off your business hat and put on your consumer hat. Every day, you research items from pet shampoo and carpet cleaner in your personal life to CRM systems and social media […]
WordPress Security Plugin Exposes +1 Million Websites
The WPS Hide Login WordPress plugin recently patched a vulnerability that exposes users secret login page. The vulnerability allows a malicious hacker to defeat the purpose of the plugin (of hiding the login page), which can exposes the site to an attack for unlocking the password and login. Essentially, the vulnerability completely defeats the intended […]
