What Marketers Need to Know About YouTube Shorts

What Marketers Need to Know About YouTube Shorts

Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta test — as well as the success of TikTok, Instagram Reels, and […]

Why Do People Visit Websites Today?

Why Do People Visit Websites Today?

Back in 2015, Think With Google published four new moments that every marketer should know. They were mainly concerned with mobile use and listed these moments as follows: I-want-to-know moments. This includes searches for news, general knowledge, how to return an item you bought online, etc. I-want-to-go moments. These are searches that are location-specific when […]