How to Optimize Category Pages for Ecommerce with Informational Copy
Category pages primarily serve a practical purpose, dividing an ecommerce store’s inventory into manageable subsections so online shoppers can quickly navigate to specific products. However, like most website pages, category pages also serve a higher function; they can attract users from search engine results pages to the website. Accomplishing […] Click here to view original […]
17 SEO & Digital Marketing Expert Tips from SEJ eSummit 2021
With 2020 firmly in the rearview, digital marketers are now looking to adapt to changed consumer behavior and markets – and to level up their skills for 2021. One of the most useful and prevalent traits in digital marketing is that we tend to be curious. We geek out over new tools. We love to […]
You’ve Got Time! Build Your 2021 Marketing Strategy Now
Last year was unprecedented, brutal, trying times, and more. But enough of the 2020 talk. Now you’ve got your whole year in front of you (which, if your schedule looks anything like mine, started in a dead sprint!). There’s just one thing: You haven’t actually put together a 2021 marketing strategy. You aren’t alone. Marketers […]
